11/08/2026
I've been posting consistently for a while now, and it's been ages since I took a break from doing so...and I'm not going to lie, the short, unintentional break was refreshing, and I found myself spending more time ideating about videos rather than photography.
I've had this account since 2013, and I've built my social presence around faceless content until the last couple of months. So, this page is going through somewhat of a transformation as I kind of juggle between those two approaches to content.
I think many wildlife photographers have this persona of nonchalance or an air of mystery around them, and I personally sometimes feel the social pressure to conform to that persona...but I don't want to, it feels like wasted potential
I'm tired of basic wildlife content that solely revolves around, "oh wow, that animal is beautiful". Wildlife is beautiful, and there's value in simply appreciating it. But it also feels horribly generic, and I think about how much more value we can offer through the experiences we've had.
The uncomfortable reality I had to face, though, was that in this case, "we" was also me.
I can't criticise others for creating content that is surface-level when I'm playing a part in that same ecosystem. That realization is also why I'm moving towards sharing more than just 'pretty' pictures.
Appreciating wildlife is ONLY the beginning, what about:
How do we admire wildlife respectfully?
How do we protect wildlife?
How do we educate others about wildlife?
How can we lead meaningful change for wildlife?
These are the questions we should be answering.
Each of us has a perspective shaped by our own experiences, backgrounds and cultures. Two people can make a video about exactly the same subject and communicate the same underlying message, but the way one person tells that story, or the perspective they bring from their own lived experience, might resonate more deeply with a particular individual than someone else's ever could. And that's the whole point.
We don't all need to tell the same stories in the same way. In fact, I think the world would be a lot more interesting if we didn't.
But we have to be willing to share.
