David Heatley Photography

27/05/2026

Most product shots show what something looks like. These show how it feels to wear it.

This is exactly what we set out to create for . Lifestyle content that shows their scarves out in the Adelaide CBD, styled the way you’d actually wear them on a cold winter day.

Because buyers need to see how a product actually feels to wear before they’ll commit to purchasing it and that’s what warms up a purchase decision before they arrive in-store or hit the checkout online.

Helping Adelaide fashion brands build the kind of social media content that keeps them front of mind to help drive conversions, both in-store and ecommerce.

Photoshoot for

26/05/2026

A photographer’s test shoot is a chance to see whether a photographer and a model can work together before a commercial shoot.

It can also be about testing equipment, lighting, workflow.

It’s generally relaxed with not a big focus on high end makeup, hair or styling, unless that’s the intention.

It can also be about testing equipment, lighting, and workflow. up, hair or styling, unless that’s the intention. e, during and after the photo shoot.

When a client describes what they’re looking for, look, age range, energy, and style, I might make a recommendation as to who I think might be suitable. If a client has someone specific in mind, I shoot with them. The test shoot helps build working knowledge of models in the industry.

This is one example of what a test photoshoot could look like.
When a client describes what they’re looking for, look, age range, energy, and style, I might make a recommendation as to who I think might be suitable. If a client has someone specific in mind, I shoot with them. The test shoot helps build working knowledge of models in the industry.

Adelaide fashion brands and boutique stores wanting commercial ecommerce and social content - David Heatley Photography, Davis Street Studio, Norwood, Adelaide.

Model:

25/05/2026

ADL fashion brands and boutiques…

Model imagery increases add-to-cart rates by up to 73% compared to flat-lay shots alone, and direction is what makes the difference between imagery that converts and imagery that doesn’t.

The angle, the stance, the way the garment falls in frame, these are the details that move product.

Helping Adelaide fashion brands and boutique stores get more from their ecommerce and social media content. Shot at my Norwood studio, just minutes from the CBD.

If you’re planning an upcoming season, launch, or product drop. DM me and let’s talk through what you’re working on.

📷 Model:

19/05/2026

WooliWooli’s new shoe range just landed on their ecommerce store, and I have had the pleasure of producing the full product and on-model campaign to support the launch.

A new range going live meant the imagery needed to be ready on a tight timeline.

WooliWooli needed three shoes photographed. A houndstooth black-and-white, a pink and a warm tan with both clean product shots and on-model images that would work across their ecommerce store and social media.

Consistency across all three styles was non-negotiable: the same background, the same lighting, the same framing throughout.

Images were produced at my Davis Street Studio in Norwood.

Clean product images for the storefront, and on-model images to show the shoe in context without pulling focus from the product. The lighting setup was held constant throughout the shoot to ensure colour accuracy across all three styles, and the framing was kept consistent to ensure the imagery integrates cleanly across the site.

The result is a set of images that works across their e-commerce storefront and social media.

📷 Model: .gustavsson

18/05/2026

New season, new colours. NXTLVL Activewear just dropped their Evolve Collection, and I had the pleasure of shooting the ecommerce images to support the launch.

The brief centred on consistency: accurate colour reproduction across five new, repeatable angles, and poses that show fit and proportion clearly across all three styles in the range. The goal was imagery that integrates seamlessly with their existing product catalogue, so new arrivals land with the same visual standard customers already expect on site.

When a brand expands its range, the photography has to hold up across both ecommerce and social without the new additions looking like they came from a different shoot entirely.

If your brand needs product imagery that works consistently across your website and social channels —> link in bio.

15/05/2026

Test shoot for .gustavsson shot at the Davis Street studio, Norwood.

10/02/2026

29/01/2026

Pure home grown Adelaide fashion. Fantastic to be part of working with the dream team to bring designs for 2026 to life. Such amazing creativity supported by the talented on makeup and Lisa Chapman on hair. Modelling from the dynamic , hats from and Jewellery from

Designers:
Makeup & Beauty:
Hair Stylist: Lisa Chapman
Model
Hats:
Jewellery:
Photography:

28/01/2026

So privileged to have been given the opportunity yo work with such a great team on this collaboration with . Such amazing wearable art for her 2026 collection. Many thanks to the team for their amazing input, energy and creativeness to make this all happen.

Designers:
Makeup & Beauty:
Hair Stylist: Lisa Chapman
Model: toribarry_
Jewellery:
Photography: