13/11/2025
I’ve been chatting with a client from the past recently [ the amazing Vanessa from Cake Style ] and it got me thinking about the early days when we’d often shoot together multiple times per month.
Cake. Cake. And more cake.
Doughnuts, macarons, brownie, fudge.
Vanessa is the master of it all, and my sweet tooth was so damn happy every time a shoot was booked in!
But the one thing that always made me uncomfortable... Every shoot required a little destruction in the name of creation.
Slicing into a gorgeous cake, just to get the final shots required to go with the cake decorating tutorial.
The perfect slice. The inside reveal. The story behind the creation.
There’s something bittersweet about it (haha! pun intended!) Creating something beautiful, then having to destroy it just to show it off.
But maybe that’s the whole point of creativity.
We build, we break, we share.
And tomorrow, we do it again.
* Of course... once it is cut we can eat it. So there’s that.