03/01/2021
Work completed at the end of last year for Conseil culturel fransaskois and their new project ‘Élévateur Numérique’ (meaning “digital elevator"). It’s a French language digital content production club for 14-17 year olds in Saskatchewan, and a way to get kids interested in areas of work like what I do! Graphics, video, photo, and illustration will all be on the table! Coordinated and mentored by talented musician and creative éemi, these kids are going to have so much fun!
For this work, it was really fun to get to tap into some design stylings tailored to Gen Z. Edgy, modern, slick, curious, attention-grabbing, loud. It also made me feel kinda old, despite only being 27. 💀 In my presentation to the client I used the following language, which is apt in what I was trying to say, but also makes me chuckle. “Graphics that feel in tune with today’s teenagers, a group with an inherent taste level built in from the social media exposure to artists, designers, fashion, and photographic excellence.” Them kids today!👵🏻✨ Hope they dig the pictures!
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