08/26/2026
Here's exactly how much money I've re-invested in my content creation business in 2026.
And yes, your friend's cousin's sister's iPhone 15 yaps might go more viral than any video I make on this gear. But that's not the point.
My job is to have the highest quality gear, best tech stack and sufficient recources to record the video my clients need to showcase their business, their properties, their services and their products. I use the highest quality of gear so that the eyes that do land on your page know you're serious. It's not about going viral, it's about harnessing the attention in your local area to show prospects you mean business.
Whether it's an out of town production company who needs a local shooter, a bride wanting 12 hours of wedding day coverage, a realtor who wnats their home to stand out, or a business looking to display their services, I never have to say "I wish I had _____". If you can think it, I can do it.
Tamron 35-150 (used) $2,000
ND filter $100
Storyblocks subscription $500
Artlist Studio subscription $500
DJI RS5 $900
Sony 50mm f/1.8 gift ($350)
Insta 360 with various mounts $1,000
Meta glasses gift ($550 value)
Sony 16–35mm $3,000
Sony A7V $3,500
Camera cage with side handle REC button $500
New website $2,200
Coaching $2,100
Bringing the grand total up to...well, you either have to do some math or watch the whole video. Both are educational ;)
