08/29/2026
The best brand story is not about your organization—it is about the person your organization is trying to reach. 🎯
Before producing a video, you need to answer three questions:
Who is the audience?
What do they want?
What challenge are they trying to overcome?
Once those answers are clear, the story becomes more focused, relatable and emotionally relevant.
Your audience should be able to see themselves in the people, situations and outcomes presented on screen. When they recognize their own needs within the story, your message stops feeling like an advertisement and begins to feel personal. 🎥
That is why effective video production begins with strategy—not cameras.
At BIGSIX MEDIA, we identify the audience first and then build a compelling visual story around what will genuinely matter to them.
🌐 bigsixmedia.ca