Sigourney Whitesel Studio

Sigourney Whitesel Studio Sigourney Whitesel Studio is a Food and Product Photography Agency based in Northamptonshire UK.

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One shoot can easily make months of content when done right. ✨When planning for art direction, we’re not just thinking a...
12/06/2026

One shoot can easily make months of content when done right. ✨

When planning for art direction, we’re not just thinking about the hero shot.👇🏼

We’re thinking about website banners, social media content, paid ads, email marketing, retailer assets, product pages and everything in between.

For this product, we created a variety of assets including hero imagery, detail shots, lifestyle content, model imagery and e-commerce assets - each designed with a specific purpose while maintaining a consistent visual identity.🙌🏼

This gives a content library with flexibility, consistency and far more value from a single production.👀

That is the difference between a photographer who shoots photos and a photographer who shoots for YOUR brand campaign😜

Client: Groovy Coffee
Photography & Art Direction: Sigourney | UK Product Photographer

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

11/06/2026

A reminder that it’s not just a final image you get ✨

Behind this single campaign image was 2 days on location, 2 days in the studio, multiple food stylists, multiple prop stylists, producers, assistants, planning, sourcing, set building and countless creative decisions.

The final image might take a second to view, but great campaigns are built long before the shutter clicks.🙌🏼

What you’re investing in isn’t just photography; it’s a team of specialists working together to create a library of assets that can support your brand across social media, websites, retail, POS, paid ads and more.

The image is just the beginning.

Client

Photography

Food Styling

Prop styling

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

Investing in photography shouldn’t just give you a handful of images - it should give you months of content and marketin...
09/06/2026

Investing in photography shouldn’t just give you a handful of images - it should give you months of content and marketing assets ✨

When planning a shoot, it’s important to think beyond social media. The same image can be repurposed across your website, email campaigns, POS displays, event materials, paid ads, retailer listings and organic social content.

Swipe to see these Sunday Riley images alongside some of the ways they’ve been used.

A well-planned shoot helps you get the most value from your investment and ensures your imagery works harder for your brand long after shoot day 🤍

client:
photographer:
movement director: //
studio: //

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

05/06/2026

luckily being me is what wins clients 😅

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

04/06/2026

Helping brands achieve their campaign goals is one of our favourite parts of the creative process ✨

A lot of brands come to us with a list of assets they think they need, but the real question is: what do those assets need to achieve?

Before we think about cameras, props or styling, we’re thinking about the bigger picture. Who are we speaking to? What makes the product different? What story are we trying to tell?🤷🏼‍♀️

That’s where art direction can make or break a shoot. Enjoy these lil before vs after sketches from our , & shoots 🤍

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

Once those answers are clear, every creative decision becomes intentional. From hero shots and lifestyle imagery to detail shots and e-commerce assets, each image has a role to play in supporting the brand’s wider marketing goals.🙌🏼

02/06/2026

What does it take to create a skincare campaign centred around real, measurable results?👀

For Sunday Riley’s acne range launch we neeeded to document genuine improvements in skin texture over time and create a campaign that showcased the product’s efficacy through authentic before-and-after imagery.👇🏼

What followed was a £50K production spanning 4 weeks, photographing 12 models every week to carefully track and capture their skincare journey. Consistency was everything. Every shoot required the set to be replicated exactly week after week - down to the inch, camera angle, lighting position, and model placement - to ensure accurate comparisons across the entire project.

Our team of three travelled to London at 5am each week, meticulously rebuilding the set and checking every detail before the first model stepped in front of the camera. When the success of a campaign relies on demonstrating visible results, there’s no room for inconsistency.😅

Alongside the weekly model shoots, the project culminated in a dedicated product photography and model shoot to create the final suite of campaign assets.🙌🏼

Behind the scenes was an incredible team of creatives working seamlessly together from hair and makeup artists, stylists, producers, assistants, and talent coordinators, to everyone involved in directing and managing the production. Large-scale campaigns like this are a true team effort, and every person on set played a vital role in bringing the vision to life.🤩

The final images may look simple, but achieving that level of precision, consistency, and authenticity required months of planning, collaboration, and execution.💅🏻🤍

Swipe through for a look behind the scenes of one of our biggest productions to date.

Client
Photography
Movement Director //
Studio

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

I’m just gonna call it; there is not enough creative strategy behind most product photography anymore.👀Minimalism is blu...
01/06/2026

I’m just gonna call it; there is not enough creative strategy behind most product photography anymore.👀

Minimalism is blurring the lines between brands. While clean visuals have their place, creative assets should do more than simply look good; they should reinforce your USP, communicate your brand story, and give consumers a reason to remember you!! 🤷🏼‍♀️

That was the thinking behind this creative direction for .👇🏼

Rather than creating imagery for the sake of aesthetics, we translated each product benefit into a visual concept:

⚡ Metabolism; motion blur and dynamic movement to represent energy and acceleration

🫧 Immunity; the product encapsulated within a protective bubble, symbolising defence and support.

✨ Collagen; floating ingredients and suspended elements to communicate renewal, vitality and beauty from within.

When creative direction is rooted in strategy, every visual works harder for the brand. The result isn’t just content. It’s storytelling that strengthens the message behind the product.💪🏼

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

Swipe for a cool lil trick I figured out whilst trying to make bottles float 👀🧴An elastic band secured in by the lid and...
28/05/2026

Swipe for a cool lil trick I figured out whilst trying to make bottles float 👀🧴

An elastic band secured in by the lid and attached to a c-stand, held up by some acrylic rods and hot glued together for a seamless floating finish 😅

We had to make it so they were fully secured since we had to go full force with buckets and buckets of water to get the right splash shot 💦

There may be a simpler way, but this is how my creative brain solves problems 🤣

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

Playing with bold colour blocking, retro food styling & playful composition for this third and final personal project wi...
27/05/2026

Playing with bold colour blocking, retro food styling & playful composition for this third and final personal project with Snack Thins 🍤💖

Fun, punchy and slightly nostalgic ✨

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

21/05/2026

WAY too comfortable 😭

product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services

Address

London

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