12/06/2026
One shoot can easily make months of content when done right. ✨
When planning for art direction, we’re not just thinking about the hero shot.👇🏼
We’re thinking about website banners, social media content, paid ads, email marketing, retailer assets, product pages and everything in between.
For this product, we created a variety of assets including hero imagery, detail shots, lifestyle content, model imagery and e-commerce assets - each designed with a specific purpose while maintaining a consistent visual identity.🙌🏼
This gives a content library with flexibility, consistency and far more value from a single production.👀
That is the difference between a photographer who shoots photos and a photographer who shoots for YOUR brand campaign😜
Client: Groovy Coffee
Photography & Art Direction: Sigourney | UK Product Photographer
product photographer, studio photography, brand photography, commercial photography, product styling, creative direction, lifestyle product photography, e-commerce photography, professional photo studio, product photography services