27/04/2021
•FROM THE WASTE•
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This image is an interpretation of the tale of the lady in the lake, holding Excalibur high out of the water. Reinterpreted in a modern pretence for cosmetic brand . Their produce shines a light on sustainability using recycling plastic and turning plastic waste into something new.
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This was a great project to work on and shooting at which is carbon neutral studio in London was the perfect place as they off set the carbon footprint created from the shoot.
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To create the image bags and bags of plastic waste were collected prior to the shoot day and then piled up meticulously to construct a 3D volcanic formation that was hollow in the centre. Our model was then placed in the middle of this sculpture, hidden from view with their hand raised high holding the product proud