http://www.bernadettebaksa.com/

Bernadette Baksa, London (2026)

26/08/2021

9.53pm - Exactly 8 weeks ago, we've welcomed our precious boy, Stanley, into our lives.

Our life is nothing like we've known before and at the same time I can't even think how was my life before Stanley.

The past eight weeks was filled with emotions .. tears, laughter, frustration, joy, exhaustion and most of all, a kind of love I've never felt before

One can read so many books, listen to audio or attend antenatal classes, yet nothing can prepare your for this ride.

I am now somewhat finding my feet and learning to accept the 'not planning', the routine that doesn't really exist in practice and practicing just letting go and start looking forward to redefine myself as a person, as a woman and as business owner.

One thing for sure... It's a brand new chapter with new priorities, values and purpose. Now just have to work out the details.

** This is Stanley 2 days old. I've never got around to post this photo because, well, I just had a newborn and wanted to be fully present but in love with the image so much it would be a shame not to post it. Current photos coming soon...

03/03/2021

So I have been busy eating all the CocoPops in the past few months and was getting worried about how all my clothes feel tighter ... it turned out to be a baby so no worries people 😬😅🤰🏻⁠
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Although it might seem that I have dropped off of the face of the Earth and ghosted everyone 👻, it is all well and good over here 🤗.⁠
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My first trimester took all my energies 🤪🤢😴 so I really had to prioritise everything, but now I feel more powerful than ever💪.⁠
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Wanted to say a massive thank you 🙏 to all my clients too, who have been so patient and flexible with me in the past months. Each and every one of you are such superstars 🤩✨ and I feel so grateful to be a part of your journeys 🥰.⁠
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I will soon be opening up new places for projects‼️ and launching new ways I can help you with your business' content and visual strategy🤯.⁠
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Hit me up, what's been happening with you lately?🙃

02/11/2020

I was expecting the least and experienced the most!⁠
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The closer I got to my birthday, the less expectations I had - originally we would have been in New York ...

When I was youngER, I had so many ideas about how I will feel, what I will have and how my life will be when I turn 30. The closer I got to the number the more I let go of those plans and just reminded myself to go with the flow and how each of us have our own journey and timings.

Having this pandemic thrown on top of it, I let go off it all and was only focusing on my blessing.

Saying that, somehow everything just fell into its place by the day of my birthday and I kid you not my life has taken a 180 on so many levels.

I have different priorities, values and confidence in me and at the end, my life turned out to be pretty close to what I thought it'd be by the time I'm 30 or even better ☺️.

Ok, this was my Oprah moment, now let's get back to work 🤓😅

01/10/2020

It's not about your content.😮⁠
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You guessed it. It's about your audience.😚⁠
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In order for you to write headlines, caption titles etc that resonates with your audience, you need really dig deep into your ideal clients' persona. 🧐⁠
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Rather than trying to promote and sell your product/service, turn things around and answer questions your audience is looking for, solve problems they need a solution to because this is what your offering was born to do.🙌⁠
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🔎What are their worries?⁠
🔎What are they looking for answers to?⁠
🔎What are their values?⁠
🔎Are they chilled and casual or more formal and corporate?⁠
🔎What's going on in their personal lives? What are the things they juggle?⁠
🔎Are they already ready to have fun and happy to confidently jump right into it or need to build their confidence? ⁠
🔎etc. etc.⁠
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The more detailed 📝you are with the type of person you'd like to work with, there is a higher chance 📈 your headline and title will resonate with people and the vaguer you are it is less likely 📉 that people will recognise themselves in your words.⁠
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👉To put it simply:👈⁠
Think of it when writing a title that you are Google and what would your potential clients search for or when scrolling down and which headlines would they stop by and click on?💁🏻

23/09/2020

What do you want them to do?🤨⁠
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Have you been posting ad-hoc whatever came to your mind but you don't see your audience taking the actions you'd like?🤷🏻⁠
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Do YOU know what you would like them to do? I mean really!⁠🤔⁠
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Ok. We'd all like new clients, right? 🤩 This is the most common scenario.⁠
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Then, my question is: Are you actually telling them 👉you have open slots, 👉to get in touch, 👉to book consultations, 👉to go and buy this and that etc?⁠
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Not just showing what you do, who you are, how you worked with others, what products you've created 📜 but actually inviting your viewer/visitor to take actions and be very specific about how, when and what actions 👩🏻‍🏫.⁠
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You need to map out 🗺️ what your focus🔎 is, what you want from your audience ❔❕ and build content to encourage that behaviour👍.⁠
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On your feed, you are the host and they are the guests, give them invitations and directions.⁠
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PS.: Saying get in touch to book once in every blue moon 🌚 doesn't count ❌

16/09/2020

You don't have inspiration? ⁠🤔⁠
You don't know where to start?⁠🤷🏻⁠
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Start here: Your goals!⁠🎯⁠
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If we were sitting across the table having a coffee ☕ and I'd ask what is your current primarily goal, could you give me one simple answer?⁠🧐⁠
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When you don't have a clear focus 👀 and direction 🗺️, social media and content creation can be very overwhelming 🤯.⁠
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👉 In order for you to have a successful social media account, you need to know ⁠
❓ what goal(s) you are working towards⁠
❓ who you want to work with⁠
❓ what work you want to do more of⁠
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Once you have these basics figured out, creating content is a no brainer and the endless world of social media and its possibilities are suddenly much more manageable.⁠
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Identifying the aim of your post will help you ⁠
🙌 what content to curate⁠
🙌 target a particular audience⁠
🙌 support your current goal⁠
🙌 take you closer to your big dream. ⁠
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Narrow your focus.🤓⁠
Focus on your world, your audience, your business and your goals. You don't have to do everything!⁠
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Do you know what you are doing? Why are you posting?⁠

-

📷: by me for .coaching x

14/09/2020

Last week, I talked about overcoming content creating block by journaling it out✍️.⁠
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My tip No.2 is to do some industry-relevant research🧐.⁠
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There are lots of ⁠
💌 agencies whose newsletters you can sign up to⁠
💻 blogs you can read ⁠
🔎 research studies related to your business⁠
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These resources can provide you with just the perfect spark ✨ that you need to get your mojo back 💃.⁠
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Am I not just copying then?⁠🤷⁠
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If you are literally hitting Ctrl+C - Ctrl+V, then yes and it's a no-no❗, but if you are there to get the ideas flowing and to start mind mapping then you have nothing to worry about.⁠
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Think about it! How many ideas, products, services are truly original? 🤔 What makes things unique is YOUR 🙌 take on it.⁠
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When you are using these resources to spark an idea 💡 and then you form it with your experiences, your values and shape them to suit your audience you have a winner🏆. ⁠
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Do you have go-to sources when it comes to fresh news, stats and trends in your industry?

09/09/2020

Be selective! Have you heard of the term norm matching?🤔⁠
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I have recently read an article about our eating habits and how we tend to try to match our surroundings when it comes to our food choices.🤓⁠
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❔Are you going for seconds? - Yes, go on then, me too!⁠
❔Is your lunch date adds an extra side? - Yeah, why not? Count me in!⁠
❔The group you are with tend to be more mindful of eating? - You might find yourself to look for more nutritious options as well. ⁠
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This behaviour is present in more areas in our lives than just our eating habits.☝️⁠
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Who are the people you are hanging around with in your private life and who do you follow on social media?🧐 ⁠
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You have the right to always feel inspired, encouraged and uplifted.💪💃🤩⁠
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When you only have people around you who are sharing the same values you are and have the drive that you have or wish to have you are more likely to succeed!🙌⁠
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Do you choose purposefully the people you are following?

04/09/2020

How to get through content creating block?🤷‍♀️⁠
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There are of course many many ways of overcoming content creating blocks ⛔ and different methods will work for everybody but it is good to know a handful as even for myself different things work at different times.⁠
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The most recent block-overcoming-technique included a bit of a roleplay :)⁠😉😎⁠
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I learnt this technique on my mindfulness course to manage my anxiety but thought why not try it with other blocks. At the end of the day, the two things are a bit similar in the sense that we need to get out of our heads 🙃 and look at things from a different perspective 🧐 to be able to get a grip on things and feel in charge.⁠
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So how does it look like in practice?⁠
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1️⃣ I get a pen 🖊️ and paper 📄 because my brain is so much happier that way but if you'd like you can have your laptop or even your phone.⁠
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2️⃣ Then I write down my first question, struggle - "I don't know what to post about, what to say!"⁠❔❔❔⁠
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3️⃣ Once that is on the paper, I take a deep breath and I distance myself. I get out of my head.⁠ 🧘⁠
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4️⃣ I start to think about it as it wouldn't be my problem🤔, my business, my struggle but my friend's. What advice would I give if it was my friend's, business bestie's block?⁠👩‍🏫⁠
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For example, I would ask them questions like:⁠
👉What do you want to achieve? ⁠
👉Have you tried reconnecting with your ideal client? What are they interested in?⁠
👉Do you want to sell and establish anything?⁠
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5️⃣ So I do this back and forth. The key is to really take a deep breath between roles and give yourself enough time to think. Patience.⁠
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➕ I sometimes even close my eyes and imagine a friend with me to talk to, yes that's you . ⁠👯⁠
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We often get too close to the problems and don't see the forest for the trees.⁠🌳👀⁠
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This is a great way of looking at a situation calmly and more objectively and basically journal yourself out of the block.⁠
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Do you think you'd be able to use this method? What other way do you have to overcome your block?

02/09/2020

Not only measurable and tangible actions will bring in money💸.⁠
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We can easily get into the cycle of do-do-do📜, what's next❓, let's do it❗ We can feel uncomfortable, even guilty when we just sit and stare at the ceiling or just scribbling notes in a book, having a coffee and people-watch during 'office hours'. ⁠
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If you don't allow thoughts💭 to unfold and space for yourself to feel through them 🧘, then you are always in a reactive state and not even giving yourself a chance to make decisions, choose a direction. You won't be in charge❌.⁠
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It is mastering the balance ⚖️ between not resisting quiet times but then turning them into small actions to see what is the right direction for you.⁠
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REFLECTION - REVISION - ACTION ♻️⁠
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This cycle allows you to be 👇⁠
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✔️more confident - you will soon feel empowered by knowing you can always revisit, change, tweak your decisions and you are in charge⁠
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✔️responsible for yourself and your actions - you will learn your barriers, what works what doesn't⁠
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✔️more innovative - come up with new ideas and directions aligned with your current state and values⁠
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Do you take enough time to just sit and think about what you really want to do and reset your direction, catch up with yourself?

31/08/2020

We've all heard the term get comfortable with being uncomfortable... but how is it going to practically help us?⁠🤔⁠
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When we stop fighting discomfort and not only sitting in it/with it but actually discovering it, understand it and welcome it will allow you to:⁠
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👉GAIN CLARITY⁠
👉BUILD CONFIDENCE⁠
👉SEE NEW OPPORTUNITIES⁠
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Last week I came across an amazing quote 💬 on one of the accounts I follow: " ...an aeroplane takes off against the wind, not with it. "⁠🛫⁠
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This made me think and realise that the biggest changes in my life came from situations I wasn't happy with and were challenging.⁠
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By befriending discomfort 🤝, you can gain ultimate clarity on what you wish to keep/change/build into your life. Discomfort is here to teach you something, it helps you realise aspects of your life you are not enjoying and desires that you wish to have or experience.⁠
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If you allow yourself to be uncomfortable 🧘, you can take charge of your circumstances, distance yourself from the feeling and see it as an opportunity for growth. 👀 When you realise it is ok and even good to be uncomfortable you will feel stronger, empowered and much more confident 💪 that you can handle things and that you are on the right path.⁠
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When you are in a place that you feel you want to 'get out of' but you work from a surrendered state 🙇 rather than panic mode, it will force you to think new ways, new methods and strategies to try, ultimately leading to new opportunities.⁠🙌⁠
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I see discomfort as a sign of a beginning, of a new chapter. 📖 If you are happy to work with it, there is always something new and better on the other side.⁠
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What's your relationship with moments, days and weeks when you feel uncomfortable and your initial reaction would be flight or fight? @ London, United Kingdom

29/07/2020

Can you? 🤨⁠
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Absolutely 😉✨⁠
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But it doesn't mean you got away with less work.⁠
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This was the answer I gave my latest website design client, Andy.⁠
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By not having a website, you need to be ON IT 😎 with your social media game. ⁠
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It can be done and might be the better option if you are on social media 24/7🤳.⁠
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On the other hand, if you'd like to have a break from time to time 💆 or not always selling and talking about products and services📝, then it is essential that you have an online platform 💻 that is always there to give all the answers your potential clients are looking for.⁠
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Social media is a perfect 👌 place to build a personal brand, to stay in the back of your ideal clients' mind and to have them invested in you as a brand. ⁠
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What happens when they are ready to buy from you? 👀⁠
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Many people like to do a bit of research🧐, have some sort of idea what they are jumping into so if you don't have a website where you have all these figured out and clearly presented, you need to make sure you are constantly voicing these on your social platforms.⁠
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See, it is not a clear yes or no. You just need to think through your strategy and see what you really want out of your business and what fits best with your lifestyle.⁠
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So if you are currently time rich then you can absolutely make it work but as soon as you feel your time needed elsewhere I recommend to have a website build so it can speak for you when you can't.

Bernadette Baksa

26/08/2021

03/03/2021

02/11/2020

01/10/2020

23/09/2020

16/09/2020

14/09/2020

09/09/2020

04/09/2020

02/09/2020

31/08/2020

29/07/2020

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