Luke Michael James

Luke Michael James Creating professional content for Cycling Brands

13/06/2026

How cool are these new colour-ways from 100%? 🔥

Which is your favourite? I can’t decide!

07/06/2026

The best value bike i’ve ever ridden. The M6 🔥

The full review of this bike is live NOW on YouTube.

Link in bio 🔗

🎥

31/05/2026

I’ve wanted to build a for 5 years and thanks to the team at I was finally able to.

The unboxing video of the Seka Spear is now live on YT and the build is coming soon! Make sure to subscribe to the channel to be notified when it’s out

Link in bio 🔗

🎥


28/05/2026

Only 3 more days of the means that’s there are only 3 more days where my morning coffee routine looks like this!

How good was that finish of Stage 18? 🔥🤯


24/05/2026

Evolve Cima Dream bike build.

This build was a unique one. Custom built for a subscriber of the channel. A beautiful frameset with some of the best chinese components you can buy.

Full build is live now on YouTube. Link in bio 🔗

🎥


16/05/2026

I know it’s incredibly off topic, but recently I’ve been really longing to make music again. At the very least I’d love to perform again. I don’t really know why, but god I miss it. I miss my band. I also miss my hair sometimes but that’s one thing I can definitely be at peace with losing 🤣

This is one of the things I ever did in music and it’s still one of my favourite ever songs. will forever be the GOAT to me! ⚡️

12/05/2026

Learning to be resilient.

Life isn’t perfect all the time and I’m not afraid to show that. That’s actually partly why I loved this race so much. I was incredibly low at this point, struggling physically as well as mentally, but with the help of and a couple of Ibuprofen, I got back on the bike for the final 105km.

Embracing the difficult moments after the fact, makes me even more proud to have completed this insane ride.

If you want to get a bit more context, you can watch the entire video on YouTube now. The link is in my bio ✌🏼


11/05/2026

325km of fun, despair and fulfilment. 360 was a rollercoaster of a ride.

Full video is out on my YouTube channel now. Link in my bio 👌🏼

🎥


09/05/2026

Installing the ultimate titanium upgrades on my C72, including a FULL titanium cassette from

I really love the small details that make a bike truly unique.

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29/03/2026

Applying the finishing touches to a true masterpiece.

Colnago V5RS Dark edition finished with DSP Ultra tape.

You can watch the full build video on YouTube now. Link in my bio 🔗

🎥

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