26/06/2026
Does this photo make you feel hot?
I’m standing here in a coat and scarf while Britain is melting. So why I am posting this.
I haven’t gone mad, I promise.
Today days ago I was chatting to someone on WhatsApp whose really nice profile picture was taken in winter. Coat, scarf, the lot.
In the middle of this heatwave it genuinely made me feel hot, and It reminded me how powerful images are.
We don’t just see photographs. We experience them.
Even though a profile photo isn’t marketing in the same way as a website or social media, it proves the point: images create an immediate emotional response, regardless of where we see them.
They shape how we feel before we’ve even read a single word.
The same thing happens with your website and social media. If your photos belong to another season, another chapter of your business, or another version of you, they tell the wrong story
Your audience notices, even if they can’t explain why.
Of course, not every image has to be brand new. A beautiful portrait is still a beautiful portrait. But your visual presence should feel alive. Relevant. Like it belongs to today.
Whether it’s your website, Instagram, LinkedIn or even your WhatsApp profile, every image contributes to the story people build about you and your business.
Because your photos aren’t just there to show what you look like, They’re there to help people feel what it’s like to work with you.
So... does this picture make you feel hot, or is it just me