27/08/2026
Some brands need a logo. Others need a symbol that can carry a story.
For SCƐNTRD, founded by sisters & M a n d y _ , the brief began with Ghanaian heritage, family, calm, grounding and intentional living.
The initial direction explored incorporating traditional Ghanaian symbolism directly into the identity. But sometimes the strongest design decision is knowing when not to force the obvious solution.
Instead, I developed a visual mark that could belong uniquely to SCƐNTRD.
Balanced. Grounded. Organic. Distinctive.
An identity inspired by the meaning behind their heritage rather than simply borrowing its visual language.
At the heart of the brand is family, the women who came before them, and a belief that scent can transform the home into somewhere to exhale, reset and find your centre.
That story became the foundation for a visual world built around warmth, stillness, connection and intentional living.
The result is more than a logo.
It’s a symbol designed to become unmistakably SCƐNTRD.
Proud to have helped bring Charlene & Mandy’s vision to life. 🤎
SCƐNTRD
Natural reed diffusers for intentional living. 🌱
Brand Identity & Creative Direction by The Branding Connoisseur.
