08/09/2026
The future of social content might just be getting longer and, quite frankly, we’re here for it!
For years, content has become shorter and shorter, but the tide is beginning to turn. YouTube has shown there’s a real appetite for well-crafted longer-form content, and now Meta seems to be moving that way too.
Meta is currently testing its new Series feature for Instagram, allowing creators to group Reels into a proper sequence with a dedicated Series tab, letting viewers watch in order and jump into the full run.
We believe brands have bigger stories that deserve more time to be told, and this move from Meta could be a first step towards making that happen.
We recently produced a new series-style campaign for , and its first episode has already hit 140k organic views, 3.5k likes and generated more than 1,000 new followers.
Algorithms might get you discovered, but a proper series gives people a reason to stick around.
What do you think? Are we about to see the return of longer-form social content?