25/11/2025
🚀 Delivered a Powerful 3-Hour Workshop for Skillo (Powered by Shiksha Nation)!
Topic: Scaling 2–3x While Controlling CPA
Date: 22nd November 2025
Last weekend, I had the opportunity to conduct an intensive online workshop with Skillo — and what an energizing experience it turned out to be!
From breaking down what “scaling” truly means to diving deep into AI-driven decision-making, the session was designed to help marketers, founders, and students understand how to grow confidently without letting CPA spiral out of control.
We covered a complete framework including:
🔹Marketing foundations & power metrics (CTR, CPA, ROAS, MER)
🔹Funnel strategy, offer engineering & creative testing
🔹Real-time AI use cases — from predictive scaling to landing page rewrites
🔹5 practical case studies across eCommerce, Real Estate, EdTech, Local Services & D2C
🔹Live demo: Using ChatGPT, Meta Ad Library & automation tools to scale smarter
The best part?
The energy and curiosity of participants — especially during the Q&A where we explored real ad accounts, scaling scenarios, and automation rules in-depth.
A special shoutout to Komal Guleria from Shiksha Nation for seamlessly organizing and managing the complete workshop. Your coordination made the entire experience smooth, impactful, and memorable. 🙌
Thank you to everyone who joined in and made it such a high-value learning space.
Excited to deliver more sessions like this soon! ✨
