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Urth

Premium lens filters, adapters and carry for photographers. Simple design, positive impact. Urth is a community of creators inspired by Earth, and for it.

Our mission is to create a better future for the planet, and its next inhabitants. Founded on the principles of sustainability and conscious design, we believe creativity can be a driving force for meaningful change and environmental regeneration. In our commitment to making a 10x greater positive impact on the planet, we make products using low-impact materials, and plant trees in areas of severe deforestation with every item purchased. Together, we can create a better future.

09/06/2026

Photography gives us a reason to step outside ourselves, to follow curiosity into the unknown, and return with more than just images.

Out there, the world has a way of giving something back.

08/06/2026

Because light changes everything. Be ready for it.

Explore Lens Hoods online and at selected retailers ↗

03/06/2026

A few moments from behind the lens.

02/06/2026

New: Lens Hoods. Engineered for light. Designed to protect.

Crafted from ultra-durable aluminium with a lightweight, low-profile design that stays out of the way when the moment arrives. Filter-ready compatibility ensures seamless integration with your existing setup.

Built for photographers who go further.

27/05/2026

Experience the difference.

The Cinematic Kit brings together essential tools for shaping light, controlling motion, and creating atmosphere — all in one tight system.

See what each filter can do.

25/05/2026

Designed to see the world. Engineered for photography.

18/05/2026

See the difference.

The Variable ND2-32 Pro is one of the most essential tools for shaping light — bringing cinematic motion, motion blur, and greater creative control to both photography and filmmaking.

14/05/2026

Postcards from Chamonix, Mont Blanc.
Alpine light and soft atmosphere through the lens of — captured using the new ND2-32 + Ethereal Filter Pro.

13/05/2026

For the planet we explore.
Gear that keeps up ↗

Discover our latest arrivals at urth.co

06/05/2026

Field Notes: Team Urth

Fresh air, muddy shoes, and a reminder of what it’s all for.

To celebrate Earth month, we stepped outside. — And for every team member who completed the 10km hike, 10 trees were planted as part of our Earth Month challenge.

住所

Shibuya-ku, Tokyo