18/12/2025
Tink Tank went back to basics when tasked with a fresh marketing strategy for ARK. We tapped into the motivations of donors, volunteers, investors, the Filipino diaspora to develop a roadmap, a rallying sentiment that would take ARK into the nonprofit big leagues.
”What I love and deeply appreciate about Tink Tank is their sincere desire to fuel social impact, to give life to the dreams of ARK and any organization that they choose to work with, and to create real and measurable impact and momentum for change.
Their sincerity…converts to an output that is refreshing, exciting, witty, smart, memorable and gets people to act. Because they are thoughtful, observant, and empathetic, they are able to take a complex problem or a multi-pronged solution and distill it down to its essence while finding resonance with a target audience. This is very important to ARK as we tackle systemic problems like hunger and catalyze for lasting behavior change.” – Ayesha Vera-Yu, ARK Solves CEO and Co-founder