21/12/2025
Owning this GR Yaris is probably the best car ownership experience I will ever have here in the Philippines. 💭
I think it's one thing for a manufacturer to build a phenomenal car, as not all are even capable of doing that right now. It’s an entirely different thing though when a manufacturer backs it up with an aftersales experience that gives owners more opportunities and experiences to truly enjoy the car you just bought. To all the GR owners out there, let's cherish it.
Toyota already gave us something special when they made the GR Yaris. For most manufacturers who successfully build a great car, that’s where the story ends, but Toyota went further by adding layers to the ownership experience.
I'm talking about the genuine aftermarket support through GR Garage, access to exclusive events such as Akio Toyoda's visit to the Philippines, a first look at the GR Corolla, and watching the Vios Cup up close. Most importantly, almost every track day I’ve done since 2021 was hosted and made possible by Toyota Gazoo Racing Philippines. It's really hard not to appreciate how GR owners are always so well taken care of.
I think it’s reached a point where the ownership experience itself influences buying decisions. These days, the car alone isn’t the only product that matters. Even with near identical cars like the GR86 and the Subaru BRZ, becoming part of the GR ecosystem is, in my eyes, far more enticing simply because of how engaging and rewarding it is to be a GR owner. I wonder if the same applies between the GR Corolla and the Civic FL5 Type R?
Maybe in the future I’ll own higher end sports cars, but I doubt the ownership experience will be this dynamic, inclusive, and fun. Few brands today make you feel like you’re not just buying a car, but also being welcomed into something bigger.
I’ve said a lot, but above all, I find myself incredibly lucky to be experiencing all of this. As an enthusiast, this has been a game-changing experience, and I'm grateful to the folks at and for providing such an enriching ownership journey. 🤝