28/02/2026
Valuing Graphic Designers' Expertise
As Co-Founder of Philippine Graphic Artists: The Filipino Graphic Design Community, it’s concerning to see job posts seeking “graphic designers” that are overloaded with non-design responsibilities.
While graphic designers can add immense value to digital marketing and beyond, these roles typically demand expertise spanning:
* Video production and editing
* Illustration
* Layout
* Logo design
* Motion design
* Social media content
* SEO
* Advanced social media marketing
And more. This is an unrealistic expectation for most designers.
At PGA, our mission is to uplift the graphic design industry through education. Designers deserve roles focused on leveraging their unique expertise. And companies should understand the breadth of specialized skills graphic design encompasses today.
By developing designers' abilities and clarifying the profession's value, we can advocate for roles that empower graphics experts to do their best work. Skilled designers have so much to offer. Let's make sure job opportunities reflect that.
