Naseer Ud Din Ansari

29/04/2026

Not every trip is planned. But every great brand is.
We partnered with destinations.pk to show what happens when direction meets design effortless experiences, built on brand clarity.
At Noircase, we build brands that move people, literally and figuratively.

16/03/2026

The reimagined Noircase mark is an abstract, single-line bird informed by a founder’s sketch and shaped using the elegant proportions of the quetzal. Set on a Cloud Dancer ground and finished with rounded terminals, the identity balances quiet luxury with purposeful motion. The form reads as an arresting gesture a minimal emblem of direction, authorship and craft that animates smoothly and scales cleanly from favicon to large-format application. Cloud Dancer (a luminous, off-white field) creates breathing room for the mark, while softened geometry reflects Noircase’s human-centred practice: precise, composed, and culturally fluent. This identity is designed to live in motion and in print a visual promise that ideas shaped here will move with clarity, land with purpose, and endure.

19/09/2025

How Coldplay's "Up & Up" Redefined My Creative Vision

While creating surreal AI landscapes, I was transported back to music video for "Up & Up." Even years later, its impossible imagery felt as inspiring as ever. This video, directed by and didn't just show me beautiful visuals it gave me a new way to see.

As a design student, I was focused on the rules of composition. "Up & Up" shattered them with its masterful blend of the mundane and the magical: whales floating over city skylines, and volcanoes erupting with popcorn. The visuals, paired with the lyrics "Don't ever give up," felt like an invitation to believe in a world of endless possibility.

Learning that the video was a composite of layered stock footage was a revelation. I realized art could bend reality to reveal powerful truths. Now, I honor that lesson in my own work, not by copying the video, but by chasing the same sense of wonder. I aim to create images that surprise me, trusting that beauty emerges where realism meets imagination.

"Up & Up" reminds me to follow my intuition and to believe in instinct over certainty. Art isn't just what you show; it's what you allow yourself to see.

02/09/2025

We're beyond excited to introduce the logo for Zahas Beauty This brand is all about empowering you to be your radiant self. With a design that blends natural beauty and modern sophistication, the logo is the perfect blend of elegance and youthfulness. From packaging to gold foil accents, every detail screams luxury and individuality.

01/08/2025

Calling all creative grads!
Noir Case's Visionary Creators Program is a FREE, 2-month remote internship. Only 10 spots!

Gain:
Real projects & daily meetings
Expert mentorship & AI tools
Portfolio boost & certificate
Potential full-time role

Ready to build your career?

Apply by Aug 5th!
[email protected]
(Subject: Visionary Creators Program 2025)

18/07/2025

Multan Farms: Where Legacy Meets the Land
At Noircase, we believe every logo tells a story. For Multan Farms, we crafted a brand identity steeped in heritage and hope. Black lends power, clarity, and elegance to the design—just as our farm stands strong through generations. Yellow brings energy, joy, and optimism, evoking the sunlit soil and vibrant spirit of Multan’s fields. In the center, a simple sun symbol (a bright circle) represents life, strength, and clarity—mirroring the farm’s natural vitality and purpose. A clean sans-serif typeface adds a modern, approachable feel—bridging the farm’s deep-rooted traditions with a forward-looking simplicity.

Logo Colors & Symbolism
Black: Power, elegance, and clarity. It ensures the logo is bold and readable, reflecting the strength of Multan Farms’ vision.
Yellow: Energy, joy, and optimism. It recalls Multan’s golden sun and fertile soil, celebrating the region’s ancient civilization and vibrant agricultural heritage.
Sun Icon: A circle symbolizing life, strength, and clarity. This sun shape captures the warmth and vitality at the heart of the farm’s purpose.
Sans-Serif Typeface: Modern, clean, and approachable. It bridges Multan Farms’ deep-rooted traditions with a forward-looking simplicity in one unified brand image.

Heritage & Mission
Deep Roots (Since 1890): Multan Farms is a multi-generational family farm deeply rooted in Multan’s soil and culture. It’s not just a business—it’s an inheritance of tradition, blessed by the saints of Multan and passed down through generations.
Community Commitment: We believe in giving back to the land that sustains us. Instead of sending our bounty abroad, we share Multan’s richness with our local community—every mango, grain of rice, and piece of farm produce nourishes Pakistani families right at home.

Livestock Breeding: As a leading livestock farm in Pakistan, we specialize in healthy ostriches, goats, and cows. We import premium ostrich chicks from Europe, New Zealand, and Australia to support farmers nationwide. Through national and international campaigns, we promote ostrich meat, leather, feathers, and more—connecting Multan’s quality to the global market.

Crops & Sustainability: Our lush fields yield juicy mangoes, golden rice, and wheat grown with sustainable, pesticide-free farming. Every harvest fulfills our farm-to-table promise: delivering pure, organic produce to your family’s table. By blending ancient farming wisdom with modern care, we ensure our land remains fertile and bountiful for future generations.

Join Our Journey
Step into Multan’s fields with us and taste the legacy in every bite of our harvest. At Noircase, we are proud to have captured Multan Farms’ story in our design. Ready to learn more?
Discover the full branding journey on Behance.

14/07/2025

Under the innovative vision of Naseer Ud Din, Noir Case teamed up with Sleepworld to craft a luxury branding and logo design that feels as comforting as its 100% pure‑material bed sheets. Our gently rounded, abstract baby‑form logo rooted in shape psychology evokes trust, warmth, and originality, mirroring the soft embrace of Sleepworld’s premium bedding.
We extended this brand identity into a clean visual language—muted color palette, elegant typography, and strategic whitespace—across packaging design, digital touchpoints, and retail displays. The result is a cohesive brand storythat not only stands out on the shelf but resonates at home, inviting customers to experience the impactful blend of cozy comfort, trusted quality, and minimalist aesthetics at the heart of Sleepworld.

26/05/2025

26/05/2025

From cinema legacy to urban landmark — I’m proud to present Capital Noor, where the historic Capital Cinema (1919–2016) once stood in Saddar, Rawalpindi.

As Creative Director at , I led the concept, storyboarding, and direction of 3 cinematic videos:

Teaser (29s) – nostalgic echoes

Promo (32s) – heritage meets modern

3D Feature (2:49) – a full architectural walkthrough

From screen legends to skyline dreams, this is heritage reimagined.
🎥 noircase.com
📩 [email protected]

25/05/2025

From Cinema Legacy to Urban Landmark – Presenting Capital Noor.

At , we believe every space tells a story—and few stories are as rich as the one behind Capital Noor.

Located at the iconic junction of Bank Road and Cantonment Police Station Road in Rawalpindi, this site once housed the historic Capital Cinema, built in 1919. For nearly a century, it stood as a cultural beacon until its closure in 2016.

Now, that legacy lives on.

We proudly conceptualized, directed, and produced three cinematic videos to capture the spirit and future of Capital Noor, a visionary real estate development blending commercial showrooms, residential apartments, artisan cafés, a mosque, and community-driven design.

1.⁠ ⁠Teaser – 29 seconds of nostalgic echoes
2.⁠ ⁠Promo – 32 seconds fusing heritage with modern architecture
3.⁠ ⁠3D Feature Video – A 2:49-minute immersive journey through every corner of the future site

From storyboard to screen, every detail was imagined and executed by the Noir Case creative team, led by our Creative Director

Capital Noor isn’t just a project. It’s a transformation—from a historic cinema house to a vibrant hub of modern city life.

[email protected]
noircase.com