03/18/2024
One of my favorite aspects of producing creative assets for brands is connecting consumers to the emotional aspects of products or services.
When done right, your target audience should be able to FEEL exactly what you’re communicating, regardless if it’s a photo or video.
Those feelings then become associated with the product/service and ultimately the brand.
Emotions greatly influence and often determine our buying decisions and any brand worth its salt not only understands this but utilizes it to their advantage.
These photo frames shot for the ‘Vibe’ cycling program featured at shot by are a great example of this.
The lighting, colors and emotions displayed by our talent all play a role in replicating the fun, blissful and energetic atmosphere one experiences in any of the ‘Vibe’ classes.
Agency:
Creative Director:
Photographer:
Gaffer: ⚡️
Assistant: