Abston Consulting llc

12/28/2025

This is what nonprofit content creation actually looks like.

Not posts after the fact.
Not recycled templates.
Not “we’ll figure it out later.”

This is live documentation.
Real conversations.
Real people.
Real mission-driven storytelling.

From interview setup to framing, lighting, narrative flow, and distribution strategy—this is how nonprofits build trust before asking for support.

Content isn’t optional anymore.
It’s infrastructure.

If your mission isn’t documented, it’s invisible.
If it’s invisible, it’s underfunded.

This is the work we do at Abston Consulting.
Proof over promises.
Systems over hype.
Stories that move people to action.
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12/06/2025

Working with Chef Ama reminds me why business bartering still matters; shared value; shared vision; and shared tables.
Once a month, we sit down to talk all things and film for podcast purposes.
The one, once a month will be — that intentional tasting of whatever brilliance she’s creating — is part of the deal.

Food becomes insight;
conversation becomes collaboration;
and relationships become outcomes.

This work isn’t just consulting;
it’s connecting culture; commerce; and craft.

Here’s a peek into what those sessions feel like;
you’re invited to taste where this could go.

12/01/2025

The behind-the-scenes work that small businesses rely on but rarely talk about.

I’ve helped entrepreneurs who don’t have time, tech confidence, or a creative team bring their ideas to life—video shoots, content direction, editing, copy, branding touch-ups, and the little refinements that make a project feel intentional instead of rushed.

This is the practice that builds mastery.
This is the work that keeps businesses moving.
And if your project needs clarity, consistency, or creative elevation, I’m already doing this quietly for others.

If you’re ready to tighten up your content, let’s talk.

11/12/2025

Sharpening my eye on food and beverage content isn’t just about the plate — it’s about storytelling, lighting, and the feeling it gives you before the first bite. 🍽️

Every frame is research — how texture, color, and composition make audiences feel something. These experiments fuel how I guide brands, chefs, and creators to translate their flavor and vision into visuals that convert and connect.

This is the intersection of art direction, brand strategy, and hospitality culture.
It’s what I teach, curate, and consult through Abston Consulting — helping creatives and venues turn moments into movements.

📸: Red Red + plantains x
🎶: Soundtrack by
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09/12/2025

In 2015 I teamed up with to up my marketing equity for opportunities in the dj space specifically. Before this we always paired to strategize for my marketing, website and possibilities at general.

I hold to the idea of authenticity, while I well know esthetic and maintaining a page look doesn’t lend to real life. We hold to the idea of consistency and good quality being the key to continuity…
What do I want to look like?
Myself furthering in pursuits of better business for my brands and business endeavors IRL, as usual..
I’m a client of me and us …
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09/07/2025

What pulls people in—and keeps them coming back—is the story behind what you do. When your narrative reflects passion, purpose, and authenticity, the connection is organic.

We live in a time where too many are chasing surface appeal with no gumption beyond face. But those who take the time to tell their story—the why behind their work—will always stand apart.

So… What’s your story?

🖤

09/06/2025

Building Season
Working alongside a multitalented entrepreneur on her marketing goals while she helps me prepare for the next level of my business and nonprofit vision.

That’s the beauty of collaboration—when we pour into each other, we accelerate the path forward. 🚀

Yes, it’s building time.

04/19/2025

2024 was about carving sustainable paths.

Last year, I took a risk with Lux Listenings, curating a weekly activation at Porkchop on Grand. The concept was clear: to blend live music and DJ sets with hospitality. While the idea resonated, the space lacked the foundational elements—quality food, staff, sound, and management—to truly succeed.

This experience reinforced what I’ve always known: success in hospitality requires more than marketing and programming. It takes transparency, collaboration, and a commitment to excellence from all partners.

Lux Listenings remains focused on creating long-term relationships by pairing professional talent—DJs, bands, content creators, chefs, bartenders, and management—to deliver experiences where everyone involved is paid fairly and guests leave inspired.

If you’re a venue, creator, or investor passionate about building exceptional hospitality and music experiences, let’s connect.
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01/06/2025

11/12/2024

My cobrand is providing the vibes on a Thursday night this week in collab with & !

is the host for the vibes … no cover fall through Chicago!
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11/05/2024

Soo may reasons to love

11/05/2024

Thoughts on and