05/05/2026
Adding more sources to the top of your funnel won’t make a difference in your business if the bottom of your funnel has a bunch of holes in it.
As a service business, you should have the same conversion point for every new prospect regardless of where they come from. If you are doing different things for different leads to try to close deals, you will always be chasing your tail and blaming it on bad leads.
Fix the bottom of the funnel first to start expanding the top.