07/25/2026
Hysterical laughter is usually a cause for medical concern, especially in the middle of a serious medical trade show. 🩺
Terumo Medical decided to change the atmosphere at the 2026 McKesson Medical-Surgical National Sales Conference, bringing us along to create something completely different. We transformed standard conference pictures into custom AI Caricatures.
The booth was packed full of attendees laughing out loud at their portraits. Anyone who has attended these conventions knows that kind of joyous uproar is practically unheard of.
The statistics from the event were just as delightful to review:
🔹️77 sessions of caricature creation
🔹️358 pieces of media generated
🔹️145 unique opt-ins
🔹️100% SMS share rate (because people immediately want to text their cartoon faces to their families)
This activation gave guests a fun, branded photo booth print to take home, creating an easy icebreaker while giving Terumo measurable engagement and a valuable list of leads for its Sales team. 💸
If you want to bring unexpected laughter to your next event while hitting marketing goals, let us make it MIGHTY. ✨