07/23/2026
A seven-person shop in Springfield is paying $340 a month for cloud-hosted video storage they don't control. The servers are in Virginia. The vendor is in Seattle. Not one byte of their own production floor footage has ever touched a drive they own — and they accepted that arrangement because it was the default.
That's the part of the cloud bill that doesn't show up on the invoice.
The post I put up today walks through exactly where the money goes: egress fees on video-heavy workflows that can run $200–400/month before you touch compute or storage, per-viewer-minute pricing models with no flat ceiling, and vendor lock-in that's structural by design — proprietary formats, API dependencies, and migration costs measured in months of engineering time.
If you're running field video, live streams, or remote monitoring through a cloud platform, it's worth mapping every dollar to what it actually buys. The math changes when you do.
Link in comments.
https://www.barnardhq.com/blog/cloud-hosting-costs-local-businesses-more-than-the-invoice-shows?utm_source=facebook&utm_medium=social&utm_campaign=cloud-hosting-local-biz&utm_content=5967