04/07/2021
A continuation on the benefits of creating your content tree!
part 3/4
STIMULATING CREATIVITY
An important benefit of creating your content tree prior to your session, is that it stimulates creativity.
Part of the creative processes is to let ideas flow and swirl around without judgment. (or in my case, the anxiety of making it perfect the first time around.)
This means allowing yourself to record ideas without first deciding whether they fit.
When we create your stories, it is common that all of your ideas will be jumbled around and won't at first, be cohesive and flawless.
When we are creating content and problem solving for our consumers, this is particularly important because your content tree won't force you to look at thoughts and ideas in a linear fashion.
The mind is free to ramble about, and as a result, can generate more substantive solutions. In return you are able to have clear, cohesive messaging both in your written content and in your images.