11/17/2023
How to tailor product photos to your brand…
This can be done in many different ways, but here’s a few tips to help you get started:
1. Determine what is unique about your brand; are your products handmade, curated locally or from all over world, etc.
2. Source any props, trays, surfaces, etc. that complement your products and brand colors — the goal is to create interest & pull the eye to your product without distractions.
3. Good lighting is a non-negotiable in creating sharp professional product photos; be sure to have a great light source to make all of your products special features visible.
4. Products, props, and lighting should be placed on set that highlights your brands unique identity; ie. a natural “earthy” looking set for products made from all-natural ingredients like bar soap holiday photo here.
5. Products should be well lit and easily seen from behind the camera before you snap a picture.
Bonus Tip! Use a tripod for your camera as it is very useful for capturing clear, consistent images of multiple products.
We know this is a lot of work, plus a major investment of time, money, and resources…
digitalagency we do all of this & then some for our clients — from strategizing before your session, to sourcing props, setting up professional lighting & other camera gear, taking beautiful product photos, and editing them to make them stand out even more!
Send a message if you need some help.
📸: .fredricksen
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