Fujifilm Production

09/01/2026

NOW AVAILABLE: FUJINON UA94x8.7BESM 4K Broadcast Zoom Lens.
📦 Expected to begin shipping to customers this October
📍 See it at IBC 2026
🔗Details: https://bit.ly/FUJINONUA94x

08/28/2026

Work fast and travel light with 19-35mm T3.5 PZ OIS WR.

Our second cinema power zoom lens for the GFX System, it's the perfect companion for FUJIFILM GFX ETERNA 55 of GFX100 II, especially alongside GF32-90mmT3.5 PZ OIS.

What story will you tell with it?

08/12/2026

🚨ONE WEEK LEFT🚨
Entries for GFX Challenge Grant Program 2026 are due by Monday August 17, 2026.
Bring your still photography or motion picture project to life with up to $10,000 in funding through FUJIFILM’s GFX Challenge Grant Program 2026. You don’t need a FUJIFILM camera to apply, just your creative vision!
http://fujifilm-x.com/.../gfx-challenge-grant-program...
📷 Ryan Tuttle

08/11/2026

The Cork Bros bet early on vertical-format storytelling – and found the solution to one of the biggest challenges of filming a vertical microdrama.

Discover how The Cork Bros created Mama’s House, a 72-episode masterclass in short-form storytelling. + Learn about how they raised $45,000.

08/06/2026

07/27/2026

Sports Video Group asked executives across the sports broadcast industry: "What sports production business and customer trends you are addressing in 2026?"
Stosh Durbacz, VP of Sales for FUJIFILM North America's Optical Devices Division, weighed in:

What do leading executives in sports production technology think are the key trends, opportunities and challenges facing our industry? Annually, SVG surveys its industry leadership and this year we’ve taken...

07/24/2026

Fujifilm's new cinema power zoom, FUJINON GF19-35mmT3.5 PZ OIS WR, delivers cinematic, ultra-wide performance in a compact, lightweight package.

See how Eleven Productions put it to work on FUJIFILM GFX ETERNA 55.

'Magic City'
Director: Greyson Welch
DP/Producer: Ethan Milner

'Invasive Florida'
Director/DP: Greyson Welch
Producer: Ethan Milner

07/16/2026

“This camera is like a unicorn. It provides large format photography, but it’s small enough for a two-person operation and doesn’t cost that much in storage.” —DP and SCAD graduate Steven Zhou

Take a look behind the scenes of “The Closing Credits,” a film created by a group of SCAD - The University for Creative Careers students and alumni using FUJIFILM GFX ETERNA 55.

Learn more about the crew’s experience working in the slopes of Park City, Utah: https://bit.ly/4gC5kaS

All stills in color were made with GFX ETERNA 55 and FUJINON GF32-90mm T3.5 PZ OIS WR and all black and white stills were made with GFX ETERNA 55 and Viltrox Epic 1.33x.

Fashion Designer: Mason McKenna
Director/Producer: Jack Bart

Cast:
Parker Cluff
Jonah Diaz
Fabricio Perez
Kole Canham
Braden Larson

Director of Photography: Steven Zhou
Producer: Grace Aubele
1st AD: Ethan Johnson
Gaffer: Michael Baljet

G&E:
Ignacio Vasquez
Finn Patterson
Korbin Bennett

Production Designer: Lillie Knudsen
Set Decorator: Jonah Wendt
Set Dresser: Abby Gunderson
Production Sound: Damien Parente
Editor: Grace Lavery
Colorist: Steven Zhou

Composers:
Katie Hyde
Amelia Dean

Sound Design/Mix: Ben Weigel
Foley Artist/Editor: Tara Magill
Dialogue Editor: Dylan DeDionisio
Editorial Art Director: Catalina Olsen
Editorial Photographer: Evin Holley
BTS Photographer: Juan Cruz Escurdero
Graphics: Kai Quinones
Casting: Caroline Todd

Associate Producers:
Regina Cervantes
Isabella Monzo
Alejandra Zelaya Ramentol

Production Assistant: Maverick McKenna

07/09/2026

🆕 Introducing the second FUJINON cinema power zoom lens for the GFX System: FUJINON GF19-35mmT3.5 PZ OIS WR

With a native G Mount, GF19-35mmT3.5 provides the widest angle of view available in the GF format, offering filmmakers at all levels of production expanded cinematic versatility and exceptional optical performance – all in one compact, lightweight, large format cinema zoom.

✔ Cinematic, ultra-wide performance, refined for production (equivalent to 15-28mm in 35mm)
✔ Lightweight, compact design (approx. 4.6 lbs. | 8.74 in)
✔ Powerful built-in image stabilization
✔ Support for internal FIZ control via GFX ETERNA 55's multi-function control wheels
✔ Exterior dimensions identical to GF32-90mmT3.5 PZ OIS WR (pairs perfectly with GFX ETERNA 55)
✔ EBC coatings and ED lens elements help minimize reflections and ghosting

Get ALL the details: https://bit.ly/4eQaizw

06/18/2026

Created by filmmakers, for filmmakers, the Frame X Frame series takes you behind the scenes of Fujifilm films through on-set footage and filmmaker commentary.
This episode examines how “The Fun in Funny” was brought to life on a 3 1/2-day schedule, moving between multiple locations. The filmmakers discuss how FUJIFILM GFX100 II supported their process, from camera configuration and lens choices to Steadicam, gimbal work, lighting, and working quickly with a smaller crew.

Watch the full episode at https://bit.ly/4vBEvbD