Beckerman Photography

Beckerman Photography Commerical Advertising & Editorial Photography
All Images and video are Copyright Protected © 2018 Jonathan Beckerman All Rights Reserved

Campaign For Sustainable Living

Deciding to change is immediate; activating the change is devotional. This body of photographs is reactionary, collectively a document of the sustainable lifestyle I actively cultivate. In the shadow of the insatiable monopolized GMO food crop industry and the unforgiving political terrain it has landscaped for farming practices worldwide, the civilian allure of or

ganic living rings out. The local world of indigenous material accessed, it is now my means of survival: nourishing the land that nourishes me. I grow what I use and use what I grow in a cyclical world of utility and discovery. The photographs center on food, both animal and vegetable, that I raised. Detached from their natural contexts, each portrait recasts its organic subject as a model, static, posing to pronounce its formal beauty and sensitive abstraction. The black ground on which each figure suspends is immaterial, rendering the figures planetary, their scale irrelative. They hang harmoniously centered, frozen in isolated moments that heighten viewers’ awareness of the world of detail that comprises them—a mirror to the intimate experience of growing something by my own hands. And yet they remain glimpses of objects inherently bound to the natural cycle. Having spent time living with Native American farmers in Arizona, I learned that the natural world is both familiar and unpredictable. My intuition develops, but I remain an agent to nature’s unstoppable process. And while the objects seem idealized in solitude, they are still pensive, waiting monk-like, having seemingly arrived there through considered reflection and meditation. Each began as an individuated personal episode, from the first tomato I ever grew to the ear of Indian corn I harvested alongside a Hopi tribe. They are both modest and monolithic, symbols of a change and a tradition. MAKING THE CONNECTION
You have a story to share. But in our modern world, there’s a lot of chatter out there, so imagery is more important than ever. Eye-catching photography can cut through the noise and bring your story to life. I use quality lighting, well-crafted compositions, and vibrant color arrangements to create compelling portraits, as well as images of your products and production process, ultimately sparking a powerful emotional connection to your business and your story. BRILLIANT IMAGES THAT WON’T BREAK YOUR WALLET
What will you get? Quality images for web, editorial promotional, and advertising—all for one price. And that price comes below the average cost for just one commercial advertising shot. For those on a budget, I offer a seasonal payment plan that breaks the total fee down into a series of smaller payments due over the course of the growing season. I offer reasonable rates because it’s my mission to help build awareness of farmers and food producers like you, who are moving the cause of sustainability forward. Together, we can help enlighten consumers about the connection between good food, our health, and the well being of our planet. Your story is like none other. I’d love to help you tell it.

08/25/2026

I've been a photographer for 20 years, and I’m embarrassed to admit that.

1. I left Hollywood for a life I believed in.
I chose the trees, a slower life, and more sustainable ways of living. I don’t regret it. But sometimes I still wonder what I gave up.
2. I spent years sending work into silence.
Emails to companies. Emails to agents. Portfolio after portfolio. And then… nothing. You start wondering if the problem is the work—or you.
3. There are things I thought I would have accomplished by now.
I never got an agent. I’ve never photographed professional sports. Saying that out loud after 20 years is uncomfortable.
4. Some of my best work never really paid me back.
I’ve made photographs I’m incredibly proud of that nobody paid for. And I’ve done paid work that barely made me money. It can be hard to measure the value of something you love when the bank account doesn’t agree.
5. Sometimes it feels like nobody is listening.
I believe in my work. I’m probably my own biggest fan. But this business can feel like throwing a coin down a wishing well and waiting to hear it hit the bottom—only to hear nothing.
6. The strange part is that I know how to sell everyone except myself.
I can make a company, a product, or another person look incredible. But when it comes to telling my own story, I struggle.
7. And after 20 years, I’m finally starting to understand why.
I think I’m finally finding my voice—not because I figured everything out, but because I stopped measuring my progress only by the opportunities I didn’t get.

If you’ve ever felt overlooked, behind, or like you’re working incredibly hard without knowing if anyone is paying attention, I understand.

I’m still figuring it out too. And I’m finally learning that becoming an artist might take a lot longer than I ever imagined.

07/26/2026

Feel so alive

04/18/2026

2026 Experimental Film: Wishing Well

04/18/2026
02/11/2026

̇neartphotography

01/26/2026

Desert Plant
Series: Space and Light
Archival pigment print
Jonathan Beckerman

Everything here is made of the same thing — space, light, and magnetically charged particles.In this work from my Space ...
12/18/2025

Everything here is made of the same thing — space, light, and magnetically charged particles.

In this work from my Space & Light series, the colors of fall move across the face as if they’re not resting on the surface, but passing through it. The figure becomes a field rather than a subject, a convergence of season, light, and energy. What appears separate is actually interdependent — color, body, and atmosphere existing as one continuous system.

This piece is an invitation to look past form and consider unity: how light reveals that we are not isolated objects, but part of a larger, shared whole.

̇neartphotography &light

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