Make Something Media

08/26/2026

Many regional businesses assume that broadcast-quality commercials are out of reach, but the media landscape has shifted. By partnering with an agile, local production team, Kentucky brands can put every dollar of their budget directly onto the screen rather than wasting it on travel fees and agency overhead.
Our latest blog post breaks down how we use cinema-grade equipment and fast-paced, authentic storytelling to help local brands punch well above their weight class and compete with national budgets.
Read the full breakdown on the blog today.

makesomethingmedia.com/blog/how-local-kentucky-brands-can-compete-with-national-ad-budgets-using-high-impact-commercial-video

08/19/2026

Patient testimonials are the most powerful trust-building asset a healthcare practice can have, but only if they feel genuine. Scripts, rigid teleprompters, and oversized crews can easily make a vulnerable story feel staged.
Our latest blog post breaks down how to produce authentic healthcare and patient testimonial videos, from structuring unscripted conversations to designing a calm, low-pressure set environment.

Read the full guide on the blog today.

Learn how to produce compelling healthcare and patient testimonial videos that build trust, ensure comfort on set, and avoid feeling scripted or staged.

08/12/2026

A podcast is more than just hitting record on a USB microphone. If you want your brand to cut through the noise, you need broadcast-level video and pristine audio. Our latest blog post breaks down why partnering with a professional production company is the smartest investment for your show, featuring a behind-the-scenes look at how we produce our own podcast, Until It Works.

makesomethingmedia.com/blog/why-trust-a-professional-production-company-for-your-podcast

Thinking of launching a branded podcast? Learn why partnering with a professional video production company guarantees broadcast quality and maximum content ROI.

08/10/2026

A couple weeks ago, we had the opportunity to assist The Upper Deck Company during the NHL Rookie Showcase. We spent the day filming with some of the league’s newest starts, capturing content that will be used to promote their upcoming rookie trading cards and campaigns. See some of the behind the scenes on Upper Decks’s YouTube Channel.

07/15/2026

The digital world is currently flooded with AI-generated video. It is flawless, it is mathematically perfect, and it is completely sterile.

If you want to build real trust with your audience, you have to prove there are real humans behind your brand. Our latest blog post dives into why we prioritize analog storytelling over digital shortcuts.

Read the full post on the blog today to see why making something by hand will always beat a generated prompt.

https://makesomethingmedia.com/blog/why-analog-storytelling-wins-in-an-ai-world

In a digital landscape flooded with AI-generated content, tactile filmmaking stands out. Learn why practical camera tricks and analog storytelling build better brand trust.

07/10/2026

We recently went down to Eastern Kentucky to film the latest student interview for the Better Without It project in Pikeville. Working with Aria was incredible.

Our goal for these shoots is always to create a relaxed, analog environment where real, authentic stories can surface naturally. Here are a few stills from the production. Check out BWI | Personal Growth to see more.

07/07/2026

Let’s Make Something.

07/06/2026

Make Something Media is casting for an upcoming campaign video for a local foster care-focused nonprofit. Project objective - A major, emotionally driven campaign video anchored around the Thanksgiving giving season, focusing on generational impact and gratitude.

Location: Louisville, KY / Southern Indiana area (One Location)

Time Commitment: Half a day

Compensation: $200 flat rate + snacks and drinks on set!

Experience: NO acting experience necessary! Real families and
non-actors are highly encouraged to apply.

ROLES NEEDED:
The Couple & Child: Two adults and one young/infant child. (Real families welcome!)

Infant/Young Child 1-3 Years

The Teenager: Age 16-19 to play a teen holding car keys in a driveway.

The Mom: One mother figure

3 Energetic Girls: Real families with multiple daughters are a huge plus!

The Matriarch: An older grandmother figure (60s-80s) with a warm, grounded, and emotional presence.

Unpaid - Multi-Generational Family Extras: All ages, genders, and ethnicities to build a massive, diverse family scene surrounding the Matriarch.

HOW TO APPLY:

To be considered, you MUST fill out the Google Form linked below and submit a recent headshot or clear photo of yourself (and your family, if applying for a group role).
https://forms.gle/g6BYYhMNTjXWEDMx5

Please Note: We will ONLY review and respond to submissions sent through the Google Form. Please do not DM or email your application.

Be sure to follow Make Something Media on Instagram and Facebook for production updates and casting announcements!

07/01/2026

Tired of pulling your team away from their desks for one-off photo shoots and scrambled video content? There is a better way.

Enter: The Team Content Day.

We just published a new breakdown on the blog showing exactly how we build a high-efficiency production day. From our dual-station setups to capturing a modular library of headshots, FAQ reels, and candid B-roll, we make sure you get a massive return on your investment without burning out your staff's schedule.

Stop scrambling for content.

Read the full guide to our process on the blog!

makesomethingmedia.com/blog/how-we-structure-a-team-content-day-for-maximum-efficiency

06/29/2026

Beautiful people selling beautiful homes. Here are some frames from our recent media day with the incredible team at Lopp Real Estate!

To maximize value and keep things incredibly efficient, we set up a centralized production day. In just a matter of hours, we captured tailored commercial video and crisp brand imagery for a whole crowd of their top-producing agents.

If you’re looking to buy or sell a home in the region, this is the crew you want in your corner. They truly are the best in the business!