Ogi Optics

Name: Ogi Optics
Address: Mount Prospect, IL, 60056, US
Telephone: +12245016554
Rating: 5

Chicagoland's real estate and small business media company. BBB Accredited. Book your shoot at ogioptics.com.
(1)

Listing photography, cinematic video, drone footage, virtual staging, and social media content — built to move listings and grow brands.

09/09/2026

A homebuyer wants to see the kitchen. An investor wants to see the meters.

That sounds like a small difference. It isn't — it changes the entire photo set.

Every convention in listing photography was built for someone who's going to live in the house. Lead with the kitchen, stage the living room, get the primary suite. That's correct for most listings.

Now put that template on a two flat. The person writing that offer isn't moving in. They're buying an income stream attached to a maintenance liability, and almost nothing they need to know is inside a unit.

They need the roofline, the porches, the back stairs — on a hundred-year-old building that's where the condition story lives, and a roof isn't a decorating problem. They need to count separate entrances. They need the meters, because separately metered or not is a real line item and one photo answers it. They need the parking, because spaces are income. They need the block.

We wrote the whole thing up on the blog, including why the floor plan matters more on a small multifamily than almost anywhere else.

Worth a read if you work 2-4 units. Message us if you've got one coming up.

https://www.ogioptics.com/blog/homebuyer-kitchen-investor-meters

09/08/2026

Turret, wraparound porch, leaded glass front door. Built in 1997.

That's the thing that gets you. Everything about this house looks like the 1890s — the gables, the multi-color paint, the covered porch running the whole front — and none of it is actually old. It was built in the nineties in the Queen Anne style, so you get the character without the wiring, the insulation or the plumbing of a real Victorian.

Inside: a curved staircase under a vaulted entry, brick fireplace with a grand piano in front of it, bay windows in nearly every room, and 4,027 square feet.

And the land. The drone photo shows what Hampshire actually looks like — rolling open country, homes set far apart, curving drives and ponds. Not something you find thirty miles east.

Coming soon with Jeff Padesky, JP Group. Message Jeff for details before it hits the market.

If you've got a listing coming up in Hampshire, Huntley, Elgin or Kane County, message us and we'll walk you through what's included.

09/04/2026

Photo on top. Reality on bottom.

Every finished shot in this video sits right on the frame it came from — so you can see the room as it actually is, tripod in the corner and cords on the floor, next to what ends up on the listing.

The gap between those two is the job. Light, angle, height, what's in the frame and what isn't. None of it changes the house. All of it changes how the house reads.

3,143 square feet in Cherry Valley, full Plus package — photos, drone, floor plan, walkthrough video and a cinematic video for social.

Featuring Karla Ellis and Vanessa Valtierra, Team Amare.

Open house tomorrow, Saturday 12 to 3.

If you've got a listing coming up in Cherry Valley, Rockford or Belvidere, message us and we'll walk you through what's included.

09/03/2026

Look at the drone shot. That's Illinois.

Rolling hills, heavy tree cover, roads that curve because the land made them curve. Not the flat grid most people picture.

The house sits on one of those rises — a long brick ranch on over half an acre, with a front lawn that climbs away from the road and a back yard that keeps going past the deck.

Inside there's a vaulted ceiling over the living room with a brick fireplace, a white kitchen with stainless appliances and stone counters, and windows on nearly every wall.

3,143 square feet, four bedrooms, three baths, on 0.61 acres. $350,000 — about a hundred and eleven dollars a square foot. Nine houses on the whole street.

Open house this Saturday, 12 to 3. Worth the drive if you've been priced out closer in.

Listed by Karla Ellis and Vanessa Valtierra, Team Amare.

If you've got a listing coming up in Cherry Valley, Rockford, Belvidere or the surrounding area, message us and we'll walk you through what's included.

09/02/2026

Same kitchen. Two photographs. Nothing moved, nothing cleaned, nothing replaced.

A bad photo doesn't make a dated house look dated. It makes it look neglected.

Those are different words with different price tags. Dated means old cabinets — a known cost. Neglected means something's wrong here, what else didn't they deal with. Buyers can't tell them apart in a dark, orange photo, so they assume the worse one.

That assumption comes straight out of the offer.

We wrote up the whole thing on the blog — why the photography premium is biggest on exactly the listings where people cut it, and a ten-second test you can run on any listing to tell whether the photos came from a phone.

Worth a read if you've got something coming up that needs work. Message us if you want a quote.

https://www.ogioptics.com/blog/buyers-cant-tell-dated-from-damaged-listing-photos

09/01/2026

Most people skip photos on a house like this.

The logic makes sense on paper. The place needs work, it won't photograph like a magazine spread, so why pay a photographer when the buyer's gutting half of it anyway.

Here's the problem. A phone photo of a dated room doesn't read as dated — it reads as neglected. Buyers can't tell "needs updating" from "something's wrong here" in a dark, badly exposed picture, so they assume the worse one. And that assumption comes out of the offer.

Shot properly, a dated kitchen is just a dated kitchen. A project with a number attached that a buyer can actually price.

The floor plan matters more on a house like this than almost anywhere else. The buyer isn't purchasing the finishes — those are coming out. They're purchasing the layout, and without a floor plan they can't price the work.

Full Base package: 25 photos, 6 drone shots and a floor plan.

Featuring Michelle Russell and Paul Froiland

If you've got a listing coming up in Stickney, Berwyn, Cicero or Riverside, message us and we'll walk you through what's included.

08/31/2026

Look at the drone shot, then look at the backyard.

Lots in this part of Stickney run about a tenth of an acre. From the air you can see how tight the grid is — houses shoulder to shoulder, mature trees filling every gap between them. Then you get to this one and there's genuine depth behind the house. Deck, then lawn, then more lawn.

Inside: hardwood through the main floor, a fireplace in the living room, a bay window across the front, and a slider off the dining room out to the deck.

Five bedrooms and three baths on a block where most homes have three and one.

Full photo set plus drone, shot today.

Listed by Michelle Russell and Paul Froiland

If you've got a listing coming up in Stickney, Berwyn, Cicero or Riverside, message us and we'll walk you through what's included.

08/28/2026

Booked for outdoors. Woke up to this.

The 3 on 3 tournament at The Community House runs on sixteen courts — four permanent, twelve built and painted by staff over the week before. Then it rained and all of it moved inside.

Which is a completely different shoot than the one that was booked. Outdoor August daylight is the easiest light there is. A gym is close to the hardest — low light, mixed color from the overheads and the windows, fast movement, and no flash anywhere near kids playing.

You find that out at eight in the morning, and an event doesn't reschedule. The games start when they start.

Here's the whole day, start to finish.

Every dollar raised goes back into youth recreation programming at The Community House, serving over 3,000 kids across Hinsdale and the surrounding communities.

If your organization has an event this fall — fundraiser, tournament, gala, anything — message us.

08/27/2026

They spent the week building sixteen outdoor courts. Then it rained.

So the annual 3 on 3 tournament at The Community House moved inside — every division, second grade through high school plus the adult brackets, compressed into the gyms with games running back to back on every available floor.

It still happened. A few hundred players showed up and the staff made it work in a fraction of the space they'd planned for.

We were there all day shooting it.

Every dollar raised goes back into youth recreation programming at The Community House, which serves more than 3,000 kids across Hinsdale and the surrounding communities.

If your organization has an event coming up this fall — fundraiser, tournament, gala, anything — message us. Event coverage is one of the things we do best, and it's not just real estate.

08/26/2026

You've scrolled past a house you would have loved.

Not because anything was wrong with it — because nothing in the listing could tell you what was good about it.

There's a field for bedrooms, bathrooms, square footage and year built. There's no field for the balcony looks at water.

We put the full breakdown on the blog: why the first listing photo carries more than 90% of the click decision, why this hits condo listings hardest, and why your MLS photo order and your social photo order shouldn't match.

Worth a read if you've got a listing where the best parts don't fit in a dropdown. Message us if you want a quote on your next one.

https://www.ogioptics.com/blog/no-mls-field-for-looks-at-water-listing-photos

Address

Mount Prospect, IL
60056

Telephone

+12245016554

Website

http://ogioptics.com/

Alerts

Be the first to know and let us send you an email when Ogi Optics posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ogi Optics:

Want your business to be the top-listed Photography Service in Mount Prospect?