The objective of The Araca Project is to foster the emerging artist’s entrepreneurial spirit. Selected artists will be offered an opportunity to produce their work in an Off-Broadway venue. The goal is to give artists a pride of ownership in their careers by providing a forum which both manifests their artistic visions as well as galvanizes classroom theory with real-world action. By founding The Araca Project, The Araca Group joins Syracuse University and the University of Michigan in their commitment to early career development. Candidates for The Araca Project are graduates of the classes of 2002-2012. In June 2012, selected works will advance to a two-week Producing Intensive, where artists will participate in workshops in such areas as general management, publicity, press, marketing, and technical direction. The Producing Intensive will culminate during the fall of 2012, when the selected artists will produce their work at The American Theatre of Actors in New York City. Through The Araca Project, artists will take initiative and assume the responsibility of a producer, including: securing production rights from an author; casting; rehearsing; assembling design elements; raising capital; engaging a creative team; loading in and out a physical production; budgeting; marketing; and maintaining a box office/ticketing system. By giving artists the opportunity to take on the full artistic and fiscal responsibilities of producing their work Off-Broadway, The Araca Project will endeavor to embolden these artists to recognize the power of the entrepreneurial spirit in shaping one’s artistic destiny.
