06/29/2022
Whether you’re a retail giant, a small business owner, or an artisan selling goods on Etsy, your success likely revolves around two key factors: effective marketing and a good point-of-sales system. Retail is a challenging and complex business, particularly as the sales landscape becomes increasingly dominated by ecommerce — this means it’s more important than ever to make your products easy to find and easy to buy.
We teamed up with the point-of-sales gurus at KWI to film an interview with none other than renowned actress (and successful retail business owner) Sarah Jessica Parker, whose high-end shoe store in midtown Manhattan exemplifies excellence in retail. Parker sat down for a chat with famous copywriter Ron Thurston, whose book Retail Pride: The Guide to Celebrating Your Accidental Career seeks to reframe the way we think of retail in America.
Some key takeaways?
1. Even in the age of ecommerce, brick-and-mortar retail establishments aren’t going anywhere. There’s nothing quite like forming a face-to-face connection with a customer, so while online shopping has grown in popularity, SJP & Ron don’t believe it will ever replace in-person shopping entirely.
2. Whether you’re a business owner or a part-time sales employee, curiosity and empathy are the keys to succeeding in any retail environment.
3. Keeping up with the latest technology is one key way to set your retail business up for success. Every day brings a new innovation, so don’t be afraid to let your business’s systems and processes evolve with the times.
We were excited to shoot this project to bring another important element of retail success into the mix: marketing. By creating multiple media deliverables that SJP, Ron Thurston, and KWI can use to promote themselves and their businesses, we’re elevating retail voices and getting the word out the best way we know how — through storytelling.
Are you a retail business looking to market your store or products with high-quality video? Drop us a line! After all, we’re now Carrie Bradshaw-approved…