Spectrum Video Productions LLC

01/14/2022

It's exciting to release a new product. All that hard work to develop, test, test, test . . . test . . . and then you get it to market with a big ad campaign. But are you actually SHOWING people how this product is beneficial? Or how fun / important / easy it is to use?

While all media is important when it comes to getting your product in front of current or future customers, video is THE most effective. So get that product demonstration or instructional video going. We can help you with that!

But in the meantime, here are three of the more immediate benefits that product demo videos may provide for the brand as well as the consumers.

1. It helps the brand to explain the features of their products in a more engaging manner.

2. It helps the brands save time and money.

3. With various brands and companies taking this approach, it is extremely necessary for emerging brands to incorporate and implement product demo videos in their marketing strategy.

Call us at 203-858-8404 to talk about your next product demo or instructional video.

03/05/2021

We had the pleasure recently to shoot a marketing piece for an innovative developer of research-related medical monitoring equipment right here in Connecticut. Video can take the complex and make it a story that resonates with your audience.

Want to tell your story? We can get you there. Check us out at www.spectrumvideo.net.

01/25/2021

We were all wrapped on our training videos for the newly constructed Newtown Police Headquarters and then noticed that "someone" wandered into one of our last shots... He's SUCH a camera hog.

10/27/2020

Would you hoist a bunch of video equipment up this 20-foot vertical ladder? We did! Had to get the good shots of commercial equipment representatives talking about their products which are located on the roof of the newly built Newtown Police Dept headquarters. Pleasure filming them, because they really know their stuff!

10/17/2020

Just a few thoughts on the power of video and why it should be an integral component of your marketing efforts:

81% of businesses now use video as a marketing tool…mobile video consumption rises by 100% every year…by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017…78% of people watch online videos every week, and 55% view online videos every day…YouTube is the second most popular website after Google…users view more than 1 billion hours of video each day on YouTube…trying to make a sale? 59% of executives say they would rather watch a video than read text…

Every person, every business, every product has a story to tell. We can help. Call Spectrum Video Productions for a free consultation (203) 858-8404. We're located in Newtown, CT.

11/18/2019

Ever wonder how long your video should be from channel to channel? Here's some interesting info on video lengths.

While you should aim to keep most videos under 2 minutes, actual length varies depending on where you're posting the video—Instagram, Facebook, YouTube, or your website. We share tips for each channel.

01/16/2018

Glad to have had an opportunity to highlight this cost-savings partnership between Liberty Mutual and The Next Street driving school, especially as we see so many of The Next Street cars on the road!

10/27/2017

Nonprofit videos don't have to be cinematic in scope to tell its many stories. FYI in partnership with Danosky & Associates LLC.

Technological advances in visual marketing have presented opportunities for smaller to mid-sized nonprofits to establish a video marketing presence

10/18/2017

Very pleased to announce that Spectrum Video Productions LLC and owner David Deschenes have joined with Danosky & Associates to provide video and social media marketing consulting to nonprofit organizations across Connecticut and New York! In addition to producing marketing/fundraising videos for nonprofits, we have developed workshops to help smaller to mid-sized nonprofits learn to create their own low cost/high impact videos in-house. Here's an article written by David Deschenes that highlights the thinking behind the workshops. For more information, contact David through Danosky & Associates (860-799-6330).

I believe that every non-profit has the capacity to produce its own amazing videos. They can create them, slice and dice them in a host of ways, and