Herb Maximo

01/21/2022

was recently announced and a lot of people are afraid of being disappointed by it.. whether it be by cancelation or it just being a disaster. just released his new music video for “mentions” and I can assure you that this won’t disappoint you the way your hero’s from your teen years will. MENTIONS OUT NOW!!!

01/01/2022

2021 was a madhouse and now I have the Director/Editor Reel to prove it. We’re gonna keep this same energy going into 2022. Much love to everyone I shared a set with in 2021 🙏

12/30/2021

That’s a wrap on 2021, the year that felt like a decade. Though it started off below average, I can honestly say it was the best year of my life. A massive thanks to everyone I worked on set with this year, especially , , , and . Love you guys, couldn’t have done it without you. Cheers to another year of red and teal! See you in 2020-2! 🎉🎆

12/09/2021

lol why do people get so upset about others posting their spotify wrapped.

12/03/2021

soundbar is closing and I cannot believe I’ll never be able to go back. Thank you Soundbar/Backbooth for all the memories. From all the music videos I shot there, to the shows I booked, to the nights I was security, and to the beginning of my career in music photography… I owe so much to the people and culture of backbooth. All the nights spent at midnight mass, god so many memories. Here’s a throwback to when we brought LANY to Orlando in 2016. Sad to see the venue go but hopefully there’s something special in the future 💔

11/18/2021

I took a little bit of a different approach when coloring ’s latest music video for “only in your dreams.” I made texture the priority rather than color. This was a decision we made in pre-production which is why the entire video was shot on vintage lenses from the 70’s. In post production, I added 35mm grain as well as some extra halation and blur although the lenses mixed with ’s dream FX filter already did an amazing job at giving it a creamy look.

11/16/2021

The end of the year is around the corner which means I’ve been working on my 2021 demo reel and reflection of the type of year I’ve had. I honestly can’t believe everything that I’ve was able to achieve, I’m truly so blessed and it feels unreal. It all came at a price though. The last 2-3 months, I’ve taken a step back from reality to sorta observe what my life has become because it feels like I’ve been living the life of a character that I created for instagram and truthfully, I can’t tell if it’s real or fake anymore. I’ve thought of myself as a business, I haven’t been a person for years. Fortunately it hasn’t been a complete waste because I’ve been able to achieve practically every goal I’ve set for myself but looking back, I can barely remember getting here and I’m tired of playing this game. This isn’t only a 2021 problem, I’ve been dealing with it since the start of my career but I’ve never had any time to breathe and reflect. I was so eager to “make it” that I never let myself have a day off. It took a pretty hard-hitting death to happen for me to finally shut down and take some time off to think, I’m not proud of that. In conclusion, here a few things that I realize: I have pushed everyone out of my life and didn’t realize how alone I am, the only memories I have are work related, and I don’t know how to handle free time. There you go, that’s the real me.

10/17/2021

08/19/2021

Color grading is everything for music videos! Here’s a small breakdown of latest music video for “Dollhouse” showing what the image looked like straight from camera vs REC.709 vs the final. 🎨🖌

12/03/2018

In case you haven't noticed yet, Lion the lion is now Herb Maximo. All old links will now redirect you to the new Herb Maximo brand. Sorry for any confusion. Thanks everyone!