07/15/2026
Before we shot a single frame with Koarveda, I asked what they wanted their ideal customer to feel holding these gummies — not just what they looked like.
The main props were tied directly to the hero ingredients inside each one — cherries, pineapple, mango, lemon, and blackberries.
We started with the ingredients for the model shots, then moved into different settings within the ideal client’s day to shoot the gummies in context.
Because when your imagery is rooted in what the product actually is — and where it fits in her life — your customer doesn’t just see it. She understands it.
That’s the difference between photographing a product and photographing what it’s for.
🤍