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GRETE Y

building NŌARA from scratch while taking my health seriously. sharing what actually works and what doesn’t https://www.youtube.com/c/whileinnyc

20/10/2026

Making time to slow down and get out in nature with my husband these past couple of weekends has been so good for my soul ⛰️💛

Since around May, when all the craziness with my new business started just before launch, life has felt hectic and stressful, to say the least. So much has happened, and I found myself back on the hamster wheel, constantly striving and trying to fix one problem after another.

I’ve always thrived on being creative, but building a business has asked me to stretch into so many other roles: thinking analytically, making hard decisions, and learning to let go quickly. Somewhere in the middle of all that, I lost myself again. And as I tried to find my footing, I was also navigating the loss of my income, watching my business eat up our savings, and learning to trust God more deeply through it all.

Making room for play, discovery, and exploration, taking deep breaths, smiling, and admiring the nature around us has felt so healing. I get to do it with my husband, who I’d happily spend time with 24/7, even after almost 10 years of marriage. We’re very different in a lot of ways, but creating together is one of the ways we connect deeply.

There’s a lot happening in my life that I can’t share just yet. When everything feels busy, slowing down can seem like the wrong move. But sometimes we need to slow down to speed up and make sure our foundation is solid before we build on it.

What have you done recently that truly brought you joy? 🍂

15/10/2026

Tell me you can’t relate to this 🤣☕️

Especially if you’re a small business owner investing tens of thousands of dollars of your hard earned money into the business just to celebrate a a $100 profit 😁

07/10/2026

GIVEAWAY! How to enter 👇🏼

We’ve teamed up to give you Aiya Matcha, Perfect Supplements collagen and a NŌARA rechargeable frother to make this salted honey pistachio matcha latte at home! 🍵✨

To enter:

Follow all 3:
Perfect Supplements Superfoods
Aiya Matcha
NŌARA

1. Tag a friend in the comments who loves matcha!
2. 🔁 Repost this post using Instagram’s repost feature.

Open to continental U.S. residents ages 18 and older. One winner will be randomly chosen on October 14 at 12pm ET and contacted by DM from NŌARA only. We do not have secondary accounts.

This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram.

06/10/2026

I got so tired of my frother stand tipping over that I decided to design my own 🥰

I’ve used my frother every day for years to mix collagen into my coffee or matcha 🍵 But almost every time I pulled it out of its metal wire stand, the whole thing tipped over.

What started as a text to my husband turned into months of testing airflow openings, shapes, sizes, logo sizes, and heights. It took about 4 months to get our first silicone sample.

Swipe to see how the design evolved into our finished NŌARA silicone stands in white and black ✨

Send this to your coffee or matcha friend whose frother stand is always tipping over 🤎

03/10/2026

We’re still a very new brand, but as more people find us, the DMs have started asking who’s actually behind NŌARA and who runs the marketing. Fair question, so it’s time for proper introductions. Swipe to meet the team 👉🏼

Our Founder, Owner, and Investor has spent 1.5 years building NŌARA, after years of freelancing as her own boss. That explains the Employee of the Month title, which has not changed hands since day one 🤔

Meet our Innovator and Product Developer. She has been coming up with product ideas since 2014, and NŌARA is the one she has spent the last 1.5 years developing. The frother kept tipping over and the perfect stand didn’t exist, so she built one. The frother got a stand. Its designer got a whole carousel of job titles ☺️

Our Marketing Director has 16+ years of experience, and it all started with a blog and a YouTube channel in 2010, back when it was just a hobby. Best unpaid internship she never applied for 👏🏼👏🏼

Our Art Director has 12 years of experience and can tell ivory, cream, and off white apart. She will tell you about it, but you will not see the difference 👀

Our Photographer, Videographer, and Editor says “one more take” constantly. It has never once been one more take 🥲

Our Social Media Manager went from makeup looks to matcha, lattes, and frother content. Her screen time report has asked for a meeting 📆

Our Barista and Recipe Creator took classes in 2021 and started the recipe videos in 2026. Some talent needs five years to brew ☕️

Our Customer Service department has 13+ years of client facing experience. It started with makeup and photo session questions and now handles frothers and shipping updates. Same glow up, now with tracking numbers 📧

Our Operations and Fulfillment lead has spent 1.5 years building NŌARA’s operations and 4 months shipping orders. The tape dispenser is her closest colleague 🥹

Our Website Designer and Manager built a site that shows the frother, explains it, and takes your order. Then the Fulfillment team walks over and tapes the box. It is a very short walk.

Honorary team member: part investor, content sidekick, and Chief Emotional Encouraging Officer. The title is made up, but the encour

21/09/2026

“If you never go a little wild, you’re letting yourself down.”

I heard this in a Chinese drama and immediately wrote it down.

Going after your dream does require being a little crazy. Crazy enough to believe in it before there’s proof it will work. Crazy enough to take the risk, keep going when others don’t understand, and trust that the dream was placed on your heart for a reason.

The truth is, you may never feel completely ready. Don’t wait for that feeling before you begin. Take the first step while it still feels a little wild. You’ll learn along the way 🫶🏼

18/09/2026

I purposely waited to make this last post from my summer trip to Estonia 🇪🇪

It was for an entirely selfish reason: I wanted to make myself go back through the memories and make sure they’re firmly in my heart. And I knew I was going to tear up looking at all of them 🥺

These are moments I’ll cherish forever, and photos and videos I know I’ll keep looking back on 🫶🏼

Something I haven’t talked about is that when you live far away, in a different environment and culture, for a long time, you start forgetting parts of yourself. At least that’s what’s been happening to me.

We’re always evolving and changing, and that’s a beautiful thing. But going back to where you grew up, where your family and friends are, is so encouraging. It fills my heart in ways nowhere else can. It’s almost like resetting yourself so you can move forward.

The moments I share might look too simple to some, but I save them in my brain’s hard drive on purpose because they’re so special to me. It’s funny how the small things you’re used to become the things you miss most when you’re far away.

In a few months, I’ll have lived in the US for 10 years. It doesn’t get easier. In fact, it gets harder and harder. On average, I’ve seen my family about every 2 years, and that’s something I’m working on changing.

One of the biggest reasons I’m working so hard to have my own business is literally so my husband and I can travel to see my family more often. It’s hard now, but I hope and pray it will all be worth it soon 🫶🏼

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