06/12/2026
AI Search Tip #2
If you serve multiple industries, create a dedicated page for each one.
For example, if you work with law firms, manufacturers, healthcare providers, and contractors, each of those industries should have its own page with relevant content, examples, and resources.
On our website, we’ve started building industry-specific pages along with bonus resources that visitors can download. Things like marketing playbooks, industry guides, and strategies for reaching decision-makers in that specific market.
The goal is to demonstrate you are the expert.
The more useful content, resources, examples, and expertise you can provide around a specific industry, the easier it becomes for both potential customers and AI tools to understand what you do and who you do it for.
Specificity builds authority. Authority builds trust.
Trust is what AI is looking for.