27/08/2026
A brand is also the people growing inside it.
Two years into building Optimism Barbershop , Mitch isn’t interested in having a team that simply works for him. He wants them to grow with him, find their own path, and maybe one day build something of their own.
For me, this is what a living brand looks like.
Not something created for the camera, but something already happening every day through the craft, the people, and the philosophy behind it.
A short documentary with Mitch, founder of Optimism Barbershop
🎥 Daniel Storyteller