11/03/2026
Big News in Event Tech: Eventbrite Is Now Owned by Bending Spoons
The $500M acquisition has been in the works since December, and here's why every event professional should be paying attention:
Bending Spoons has specifically mentioned plans for AI-driven event creation and messaging tools on the platform.
Their playbook is to acquire well-known platforms, overhaul the technology, and restructure operations. Sometimes that means exciting new features. Sometimes that means significant changes to pricing, support, or functionality that catch us off guard.
What this means for you right now:
Whether you're using Eventbrite for client events or your own, this is a great reminder to audit all of the tech you are using. Make sure you're not overly dependent on any single platform you don't control — and that you have your attendee data backed up and accessible.
What to watch for:
As AI features start rolling out on the "new" Eventbrite, I'll be breaking them down inside my free Facebook group, Mastering Events with AI. We dig into exactly this kind of shift — how to leverage new AI tools effectively, when a different solution might serve you better, and how to stay ahead instead of scrambling to catch up.
If you're an event planner, executive assistant, or admin professional who wants to make smarter decisions about the tech you rely on, this is your community.
👇Join us here: http://www.facebook.com/groups/masteringeventswithai/
