Upside Down Up

Upside Down Up Content Production House | South Africa

The details are never just details.They’re the difference between something that works and something that makes you feel...
04/09/2026

The details are never just details.

They’re the difference between something that works and something that makes you feel something.

A considered line. A carefully chosen material.

That’s the beauty of craftsmanship.

12/08/2026

Running with Nike and Blacksmith Culture Collective ⚡️

A series of moments built around movement, community, and the people who keep showing up. Proud to have our UDU team collaborate with Blacksmith Culture Collective across video, photo and edit to capture the energy around these events.

Shout out to everyone who helped bring it to life:

Dominic Korb
DIGITAL-BEAT CREATIVE
Mpumelelo Macu | Photographer
Diogo

08/08/2026

Running with Nike and Blacksmith Culture Collective ⚡️

A series of moments built around movement, community, and the people who keep showing up. Proud to have our UDU team collaborate with Blacksmith Culture Collective across video, photo and edit to capture the energy around these events.

Shout out to everyone who helped bring it to life:

Dominic Korb
DIGITAL-BEAT CREATIVE
Mpumelelo Macu | Photographer
Diogo

Further than we were. Not quite where we want to be. Still taking the time to celebrate the progress.To the top 🚀
20/07/2026

Further than we were. Not quite where we want to be. Still taking the time to celebrate the progress.

To the top 🚀

Surely another one? 🇿🇦 Let’s go, Bafana Bafana 💯A quick throwback to shooting for 𝘡𝘊 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 and Castle L**...
28/06/2026

Surely another one? 🇿🇦 Let’s go, Bafana Bafana 💯

A quick throwback to shooting for 𝘡𝘊 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 and Castle L***r SA last year, as we look ahead to tonight’s game ⚽️

📸 Mpumelelo Macu | Photographer on assignment for the Fam 🖤

26/06/2026

Denim is our world - Cutaway frames from our campaign with Guess 🎥💯

A global brand telling a local story, designing with South African women in mind and celebrating the silhouettes, confidence and individuality that make them unique.

Frames from our denim campaign with GUESS 📸No matter the format, the goal remains the same:Tell a story worth looking at...
18/06/2026

Frames from our denim campaign with GUESS 📸

No matter the format, the goal remains the same:

Tell a story worth looking at twice +

The final campaign gets the spotlight, but these are the moments that make it possible.A few behind-the-scenes frames fr...
16/06/2026

The final campaign gets the spotlight, but these are the moments that make it possible.

A few behind-the-scenes frames from our denim campaign with GUESS last year.

Story first. Always.

Great brands understand that people experience a place long before they walk through the door 🔑 Thanks for trusting us t...
12/06/2026

Great brands understand that people experience a place long before they walk through the door 🔑

Thanks for trusting us to help visually communicate your brand story, Relish 🖤

Address

Pretoria

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday 08:30 - 17:00
Sunday 08:30 - 17:00

Website

Alerts

Be the first to know and let us send you an email when Upside Down Up posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share