CI CORP Group

CI CORP Group CI Corp FZE, is a well know IT, Web and Media Solution company in UAE, with over a decade of experience. Read More Creativei Inc.

is a marketing and design agency, especially delivering Digital Marketing Solutions for Middle East. The company was formed in 2001 in India. The head office is now located in UAE, with offices in Washington and London. We provide the following solutions, Digital Marketing, Consultancy, Media Solutions, Web Hosting,
Branding & Design, Advertisements, Marketing Consultancy, Publishing, Social Medi

a Marketing, Web Designing & Development, Content Creation, Mobile Development, IT Infrastructure, Cloud Computing, Data Center, Software Development, Event Management, Photography

🌙✨ Eid Al Adha Mubarak from CiCorp ✨🌙Eid is more than a celebration — it is a time to reflect on faith, compassion, gene...
27/05/2026

🌙✨ Eid Al Adha Mubarak from CiCorp ✨🌙

Eid is more than a celebration — it is a time to reflect on faith, compassion, generosity, and togetherness. 🤍

🐑✨ Eid Mubarak from Watawasul ✨🐑This Eid, connect with your customers smarter, faster, and more effectively with Watawas...
27/05/2026

🐑✨ Eid Mubarak from Watawasul ✨🐑

This Eid, connect with your customers smarter, faster, and more effectively with Watawasul’s powerful WhatsApp automation platform. 💬🚀

One-time passwords and verification codes sent via WhatsApp. Lowest cost of any outbound conversation category. Strictly...
13/04/2026

One-time passwords and verification codes sent via WhatsApp. Lowest cost of any outbound conversation category. Strictly formatted. High deliverability.

Not every business needs authentication conversations. But for digital platforms using WhatsApp for login verification, customer portals, and online booking systems that currently use SMS for OTP delivery: the switch to WhatsApp OTP offers meaningful advantages.

WhatsApp messages arrive within the app UAE users already have open. They are not subject to the SMS delivery issues that international numbers sometimes experience. And they provide the same verified OTP functionality at a competitive cost.

The full blog covers all four conversation categories with practical UAE business examples for each.
👉 Read the full guide → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

Every appointment reminder that goes out automatically through Wa Tawasul is a no-show that does not happen.Every order ...
13/04/2026

Every appointment reminder that goes out automatically through Wa Tawasul is a no-show that does not happen.

Every order confirmation that arrives instantly is a customer concern that never needs to be raised.
Every booking confirmation with a clear reminder sequence is a viewing that does not get forgotten.

Utility conversations are priced lower than marketing conversations and they tend to achieve very high read rates because customers are actively expecting them.

Building out your utility template library, appointment reminders, order confirmations, payment receipts, delivery updates, should be the first step for any UAE business setting up WhatsApp API through Wa Tawasul.

The blog covers all four conversation categories and which to prioritise first for your specific business type.

👉 Read the breakdown → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

Here is how it happens:A business sends an order delivery update. At the bottom: "Use code SAVE10 on your next order."Th...
13/04/2026

Here is how it happens:

A business sends an order delivery update. At the bottom: "Use code SAVE10 on your next order."

They submitted it as a utility template. Utility rate.

Meta's review identifies the promotional content. It is reclassified as marketing. Marketing rate applies. Or it is rejected entirely during template review.

The policy is clear: utility templates must be genuinely transactional. A delivery update is utility. A delivery update with a discount code is marketing.

The blog explains how to structure every type of message your business sends so it is in the right category the first time, and how Wa Tawasul advises UAE clients to avoid this mistake during onboarding.

👉 Read the guide → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

When a customer messages your business first, a service window opens. For 24 hours, your team can respond with free-form...
13/04/2026

When a customer messages your business first, a service window opens. For 24 hours, your team can respond with free-form messages, no templates required, at the service conversation rate (currently free in the UAE).

When that window closes, everything changes. You can no longer send free-form messages. Every response requires a pre-approved template, and utility or marketing rates apply.

Wa Tawasul tracks the status of every conversation window in the shared inbox. Agents are alerted when a service window is approaching its close, so they can either resolve the conversation within the window or prepare a template-based follow-up before it expires.

This single feature saves UAE businesses significant monthly cost on WhatsApp API.

The full guide explains how all four conversation categories work and how to manage them to keep costs optimised.

👉 Read the guide → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

Meta charges for WhatsApp Business API conversations differently depending on their category. Most businesses do not und...
13/04/2026

Meta charges for WhatsApp Business API conversations differently depending on their category. Most businesses do not understand this until they see an invoice that does not match their expectations.

There are four categories:

Marketing: promotional messages you initiate. Highest cost. (0.14 fils per conversation in UAE.)
Utility: transactional messages like order confirmations and reminders. Lower cost.
Authentication: one-time passwords. Lowest cost.
Service: customer-initiated enquiries. Currently free in the UAE up to a monthly threshold.

The billing surprise almost always happens when a business sends promotional content through what they submitted as a utility template. Meta reclassifies it. Marketing rate applies.

Our new blog explains every category in plain language with UAE business examples, so your team knows exactly what you are paying for and why.

👉 Read the full guide → https://watawasul.ae/whatsapp-business-api/whatsapp-conversation-categories-uae/

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Suite 302, MBK Towers, Business Bay, Sheikh Zayed Road
Fujairah
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+971558694287

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