15/09/2026
Sometimes the things that are so second nature to us are the exact things other people would find fascinating to watch.
I’ve had the beautiful opportunity to witness Cass Deller painting in person, and it’s incredible! She drops into this intuitive flow, drawing inspiration from the nature around her and somehow turning it into the beautiful artwork and patterns she’s known for.
For Cass, this is simply what she does. But for the rest of us, getting to see behind the scenes of how something comes to life gives us another way to connect with her and her work.
It’s such a good reminder in that for all of us creating content for our businesses. Don’t only show the finished piece. Invite people into the process, the inspiration, the decisions and the parts of your work that feel so familiar to you that you’ve forgotten they might be fascinating to someone else.
Because letting people see how you do what you do is also letting them get to know the person behind it.
Captured by the best Head North Films