Matthew Herro Photography

Matthew Herro Photography Sydney Photographer specialising in events and content creation.

05/07/2026

I would genuinely sell all my belongings and sleep on park bench before I sold my camera.

If you know me personally you know I’m absolutely serious.

That might sound corny but contrary to nonchalance culture I think it’s cool to care and that being passionate is what makes us human.

I hit a creative roadblock early 2025 that I’m still working my way through.

I’m proud of a lot of work I’ve produced since then, but my identity as a creator has lacked clarity in my mind for an incredibly long time, which is ironic considering I built a career helping others achieve what I’ve been struggling to find.

I felt like I had done what I have needed to do in the Sydney Nightlife Industry a long time ago, and I want to take this opportunity to state publicly on record that I am done with being perceived as nightclub photographer in Sydney.

I feel blessed to have made that my full time career at one point, I absolutely loved it and I’m not saying no to nightlife work, it’s just not the thing I want to be known for.

Will I shoot nightlife, - if the project aligns with my values but I don’t see much in Sydney that inspires me from a photography perspective anymore after a long string of questionable experiences to put it extremely lightly.

I love Sydney, it is my home and arguably the best city in the world, but it has a real ceiling if you want to excel in the music / nightlife space.

No business guru, forever a student - but as with any career pursuit, it is absolutely necessary to ensure the market and culture is on your side.

I live by the theory that you are one relationship from changing your life. That goes for friendships, romantic interests and business. People are portals to a completely new existences, I’m currently on a global quest to find my next portal.

All I want to do on this planet is make great art and connect with other people.

I want to make that public not for attention, not because vulnerability is a cool trend on Instagram, but to externalise my internal thoughts and formally recalibrate my creative goals not for anyone but myself.

Fabric falls where truth begins, what we wear reflects from within.
20/04/2026

Fabric falls where truth begins, what we wear reflects from within.

Address

Strathfield, NSW

Website

Alerts

Be the first to know and let us send you an email when Matthew Herro Photography posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Matthew Herro Photography:

Share

Category