Valeria Ramirez

04/09/2026

Respectfully, you do not need another content strategy. You need to post enough to find out what yours is.

When I decided I was getting to 50K, I spent two weeks trying stuff.

Different hooks. Different formats. Some questionable decisions.

Then the Claude idea came to me in the middle of the night. It popped off. I followed the breadcrumb.

July: 4M+ views. 15,373 new followers.

Not because I cracked Instagram.

I just stopped posting + ghosting long enough to notice what was working.

So I made you a 30-day tracker to do the same.

Comment TRACK and I’ll send it to you.

27/08/2026

Nobody really warned us that running a business would eventually involve becoming a content creator too.

If you’re finding that part exhausting, I get it.

The biggest thing that’s made it easier for me is realising I don’t need to constantly CREATE content.

I need to CATCH it.

The question a client asked me.
Something I explained on a call.
An opinion I have.
Something that worked.
Something that absolutely did not.
The random thought that ends up in Notes at 11pm.

That’s the content.

Then I take one good idea and use it more than once instead of coming up with seven new personalities every week.

I put the whole system I use into a free Notion guide. How I collect ideas, repurpose them, batch B-roll, use AI without losing my voice and plan my week without content taking over my life.

Because some of us still have an actual business to run.

Comment CHILL and I’ll send it to you.

26/08/2026

A deeply inconvenient truth from a call today:

“I hate social media.”

I don’t think you do.

I think you hate being seen wanting more.

Once people know what you want, they can watch you not get it. You can launch the offer and nobody buys. Share the opinion and someone disagrees. Post the video and suddenly you’re thinking about that one woman from school watching it.

So you say you don’t know what to post.

You edit the caption until it says nothing. Decide you need new photos, a clearer niche, better branding and possibly a slightly different shade of beige.

Anything to avoid saying the thing you actually want to say.

Meanwhile, you do want the audience, the opportunities, the money, the book with your name on it and the whole delicious life.

You just don’t particularly want anyone watching while you reach for it.

Unfortunately, that’s the deal.

The life you want is expensive.

The price is being seen going after it.

Let them look.

20/08/2026

I’ve basically planned your September content because I’m tired of watching brilliant people make content nobody wants to read 😂

We are no longer waking up thinking WHAT SHOULD I POST TODAY.

Nobody opened Instagram hoping to learn 3 fun facts about your business so let’s meet people where THEY are.

What are they currently annoyed about
googling at 11pm
doing wrong without realising
sending to their friend saying THISSSS
trying to figure out
wishing someone would just explain properly

Start there.

Then bring your opinion, experience, humour and way of seeing it.

That’s the bit that makes it yours.

And if you’re reading this thinking cool cool cool but WHAT DO I ACTUALLY WANT TO BE KNOWN FOR…

hi 👋🏼

That’s literally what we’re figuring out inside Become Known.

4 months. Small group. We start September 1.

Comment KNOWN and I’ll send you the info.

17/08/2026

Don’t wait until January.

If building your personal brand has been sitting on your “I really need to do that” list all year, you have more time than you think.

There are still 4 months left.

Four months to get clear on what you want to become known for, find your POV, stop posting random things and build a body of content people actually start associating with YOU.

I know how much can change quickly because in July I finally went all in on my own brand and stopped treating my content like something I’d get to when client work was done, got very clear on what I wanted to talk about and committed to it.

I went from 9,599 followers to over 30K in 47 days.

Your goal doesn’t need to be 30K. Maybe by December you simply want people landing on your account and immediately knowing:

“Oh. She’s the one who talks about THAT.”

That’s where I’d start.

1. Pick the conversation.
2. Build your point of view.
3. Show up consistently.
4. Create repeatable series.
5. Pay attention to what people respond to. Do more of that.
6. Give all of that attention somewhere useful to go -your service, offer, list or business.

You could spend the next four months thinking about building a personal brand OR you could arrive in January having already built one.

I taught the full roadmap in «Build Your Personal Brand Before 2027” what to become known for, what to post, how to build authority and how I’d approach the next four months.

Comment REPLAY and I’ll send you the masterclass.

11/08/2026

02/08/2026

I almost didn’t share this.

Not because I’m ashamed of it anymore, but because it’s taken me a long time to find the words. Then I thought… if one woman reads this today and sees herself in my story, it’ll be worth it.

If you’ve lost confidence in yourself, don’t make the mistake I made and spend years waiting for it to magically come back.

Confidence isn’t something you find.

It’s something you build.

Start with the things nobody applauds.

Go for the walk.
Nourish your body instead of punishing it.
Lift the weights.
Go to that Pilates class.
Get some sleep.
Put down that glass of wine and have a tea instead.
Tell the truth.
Set the boundary.
Say no, instead of people pleasing and then resenting everyone for it later.
Make time for yourself. And don’t feel guilty about it.
Post the video.
Wear the outfit.

Do the thing you’ve been putting off because you’re scared of what people might think.

None of those things seem significant on their own.

But every time you keep a promise to yourself, you’re collecting evidence that you can trust yourself again.

And confidence grows wherever self-trust lives.

If my story can save you even a few months (let alone four years) then sharing it was worth every uncomfortable word.

Now go and keep one promise to yourself today.

That’s where it starts. 🤍

29/07/2026

Let’s talk about Human Design … and why the content system you keep trying to force might be the exact reason you keep disappearing.

I’m a Generator, which means I create best when I have something to respond to.

A question.
A client problem.
A comment.
An opinion that gets a reaction from me.

Not a blank page and “come up with 30 ideas.”

Once I understood that, content became a hell of a lot easier.

The same applies to every Human Design type.

Different people need different ways to find ideas, use their energy and create consistently.

Comment DESIGN and I’ll send you the full guide, calculator and ChatGPT prompt to help you understand your type and create content in a way that actually suits you.

27/07/2026

You know those days when life gets busy, it’s suddenly 6pm and you realise you still haven’t posted? This is exactly why you need a bank of B-roll sitting in your camera roll.

Not highly produced.
Not complicated.
Just simple clips of you working, walking, typing, making coffee, packing your bag, arriving at a shoot or doing the things you already do in your business.

A few things to remember when you’re filming:

Leave enough empty space around you for a text hook.
Film both vertical close-ups and wider shots.
Hold each clip for at least 5–10 seconds.
Keep the background clean so the text is easy to read.
Capture the same action from a few different angles.

One simple clip can become multiple pieces of content when you pair it with the right hook.

This is also why I capture plenty of B-roll during branding shoots. You don’t just leave with pretty photos. You leave with a bank of images and video you can keep turning into content on the days you have no time, no energy and absolutely no idea what to post.

Swipe through for a few low-effort B-roll ideas to add to your camera roll.

And if the footage isn’t the problem but knowing what to write on it is…

Comment HOOK and I’ll send you The Hook Builder with visual, text and spoken hook ideas to help you turn those clips into actual content.

22/07/2026

What if you’re not struggling with content?

You’re just too close to your own brilliance to see it.

That’s exactly I help founders uncover … all the stories, knowledge and perspective they’re already sitting on... then turn them into a personal brand people remember.

If you’ve been feeling like there’s something bigger inside you, but you can’t quite put your finger on it...

Let’s figure it out together.

✨ DM me “STRATEGY” if you’re ready to stop guessing what to post and start becoming known for what you know.

We’ll find the gold you’ve been overlooking.