07/09/2026
How many of these have worked on you without you even realising?
Cheap packaging is either way too easy to open or an absolute nightmare.
Luxury packaging often opens just right. That little bit of resistance can be deliberately designed to make the reveal feel slower, smoother and more satisfying.
Magnum tests the crack of its chocolate.
BMW hired Hans Zimmer to help create the sound of its cars.
Sony once hired actors to pretend to be tourists so strangers would unknowingly try its new camera phone.
Brands literally jump into viral comment sections pretending to be real people!
And that food ad showing up right around lunchtime? Advertisers can time campaigns for the exact hours you are most likely to be hungry.
Marketing is so much more than an ad on your screen.
It can be what you hear, touch or smell, and even when you notice it, it's still barely scratching the surface 👀