30/11/2021
Do you want positive, engaging pictures that convert?
This week a client asked me, “What sort of pictures convert best in Social Media ads?” It’s not something I’ve ever given any thought so I did what any self-respecting detective photographer would do, and I googled it.
I don’t think it will be any surprise that the overwhelming consensus from a rudimentary search was… Happy Women! Who would have thought it?
I knew I must have been doing something right. I’ve been photographing smiling, happy people looking at the camera all my life, I would guess that at least half of those people were women. I don't think it really matters what s*x you are you can't beat a good smile.
So if you want positive, engaging pictures that are most likely to grab attention, look down the barrel of the lens and smile! Simples :)