Red Herring Digital

11/06/2026

1 second.

That's how long you have to capture attention when it comes to digital ads.

And in our latest shoot for Sanctuary Lakes Golf Club, we capture and then hold it through a combination of dynamic editing and creative shots.

So, anyone up for some golf?

27/05/2026

Utilisation up. Bookings up. Target exceeded. ✅

For KINTO Australia’s Summer car rental campaign, we re-engaged their existing customer base through a targeted paid ads campaign built around two seasonal offers.

• 10% off 1–2 day rentals
• 20% off 3–14 day rentals
Supported by over 20+ pieces of campaign content + UGC creative.

Target 🎯 35% utilisation

Results:
Jan: 35.5% utilisation
Feb: 37.2% utilisation
Plus, bookings increased 32% year-on-year.

A rewarding result to wrap up the summer campaign. 🎉

21/05/2026

The old sports marketing playbook? Focus on reach and blast fans with generic promotions.

The 2026 playbook? Focus on utility.

Fans don’t want to be sold to anymore. They want value, access, and genuine connection. The most successful sporting clubs are shifting their mindset from "how many eyeballs can we get?" to "how helpful can we be?"

From the NBL to local community teams like Williamstown Football Club and Gellibrand Cricket Club, a connected digital strategy that prioritises the fan experience is what drives real loyalty and growth.

We break down the channel-specific shifts you need to know this year including Meta’s Andromeda AI targeting and the rise of Generative Engine Optimisation (GEO).

Read the full breakdown on the Red Herring Digital blog:
https://redherring.au/blog/the-new-era-of-sports-marketing-winning-in-the-era-of-hyper-personalisation

The playbook for sports marketing is changing. Fans are no longer engaging with the same generic messaging or constant promotions; instead, they love being

12/05/2026

Capturing Ruth’s Inner West home through the lens of family life, motherhood and lived-in moments as part of a recent Mother’s Day series.

See more at

29/04/2026

Recent work for SOLBEVI. A limoncello spritz in a can.
A campaign capturing small-group summer moments, where plans come together quickly and the right drink shows up effortlessly.

23/04/2026

Timeless stone, made for every space.

Latest work for RMS Traders

22/04/2026

Solbevi: A Summer Campaign

We were proud to put together the campaign strategy and creative direction for Solbevi's recent campaign.

Featuring the hat-wearing Solbevi mascot - this series of images romanticise summer poolside parties with a refreshing lemony twist!

Take us back to summer please... 🍋 ☀️ 🌊 🕶️

SOLBEVI

16/04/2026

We're proud to announce that Red Herring Digital is officially a sponsor of the Zero Shot - AI & Business Podcast🎙️

Zero Shot is an Australian podcast cutting through the AI noise with real, practical conversations about AI and business. No hype. Just the stuff that actually matters with Yennia La Rotta from our team behind the scenes producing it.

This latest episode is especially relevant as James Gauci and Llew Jury deep dive in GEO (Generative Engine Optimisation).

GEO is the evolution of SEO (Search Engine Optimisation) that determines whether your business shows up when people search on ChatGPT, Perplexity, or Google's AI Overviews. It's shaping digital marketing strategy right now, and it's something most businesses are just beginning to jump on board with.

We highly recommend giving it a listen 🎧 → https://open.spotify.com/episode/0FZQ6IzBps7Tl0SRoQ6zq6

We've been getting our clients noticed with AI visibility as part of our SEO and GEO services at Red Herring Digital.

31/03/2026

Location, location, location! 📍 When it comes to Real Estate marketing, location is key and Jas Stephens have secured some key spots in the inner west!

A little different from our typical digital projects, we transformed Jas Stephen's local billboards to connect with and celebrate the local community.

Thank you to the wonderful Yarraville and Seddon communities for featuring in our brand photography and sharing glimpses into your lives with us ❤️

11/03/2026

For most retail businesses, once the transaction is done, the relationship is over.

But for , we’ve just started the conversation with over 10,000 drivers, bridging the gap between point of sale and digital marketing.

Our $10K Giveaway campaign for transformed everyday fuel stops into first-party audience growth across 48 locations in NSW and 2 in VIC.

The Comp:
1. Spend $30+ on fuel
2. Submit your name + email + receipt to the landing page
3. Entry confirmed!

The result?
✅ 10,000 giveaway entries
✅ Prize winners announced
✅ Seamless in-store to digital data capture

This was more than just a promotion, this was community building and brand building in action. Not just a gimmick, a long-term marketing asset for the business.