16/09/2023
Fast Fashion Metaphor
Back in August we did a cool concept for to illustrate the idea of a fast fashion metaphor, when the cheap and low quality clothes are rapidly produced and quickly cycled out of the market to meet new trends.
All the clothes used for this photoshoot belong to the models, stylist, me and my family members - also I bought some clothes in the thrift store and later donated them- we had to get a really big pile of clothes, but I also wanted to do it smart and not buy any new items, so we don’t bring a contradiction to the concept with our photoshoot.
I was really excited about the opportunity to do this concept, cause the problem of overproduction also bothers me and I’m trying to reduce the number of the clothes I own and buy new ones only when I really need them. Also it’s a good idea to exchange the clothes with friends!
It’s very important if more of us will be doing their small input to make our planet a cleaner and a nicer place 🙏
Models: .lir
Special thanks to stylist and assistant ❤️
Art direction