11/14/2022
Today is .apparel 50% off sale, an opportunity to support a Calgary woman owned brand that is made in Canada. The past two years have been so tough on small brands that are truly catalysts for creativity, sustainability, inspiration, local spending, job opportunities, and so much more in our communities. They need our support.
As someone who has worked for the brand for 2 years I can honestly say, in the sliver of behind the scenes I get the privilege of seeing, you’re supporting , someone who is incredibly humble, passionate, thoughtful, giving, trusting, intentional and truly a force in this space.
You’ll find teaching on sustainability and providing the candid realities of the fashion industry in her stories, asking me if I’ve eaten anything or if I need to pump at a shoot, ordering food/drink for the kids, telling everyone to go home in what they’re wearing on set, and eagerly asking if there’s anything she can do to help; whether it’s raising awareness donating to marginalized communities, or surprising customers with gifts in their orders. She’s a special one you guys.
All in all, she’s making the fashion industry a better place with .apparel. And you can’t go wrong by supporting this locally owned brand. As X would say, it changed her life. 😆