Polaris Creative

Polaris Creative Warm, comforting food images that give the viewer a hug and invite them to pull up a chair.

FOOD PHOTOGRAPHY AND STYLING SERVICES

WARM, COMFORTING FOOD IMAGES THAT ARE GIVING THE VIEWER A HUG AND INVITING THEM TO PULL UP A CHAIR. Polaris Creative tells your food stories through editorial food photography services. We can shoot on location or remotely in our studio on Vancouver Island, B.C. Food bloggers, restaurants and bars, food producers, and cookbook authors are our speciality.

This morning, I learned that CRIP UP THE KITCHEN is on the shortlist for the Pacific Northwest Book Awards. This year, c...
11/06/2023

This morning, I learned that CRIP UP THE KITCHEN is on the shortlist for the Pacific Northwest Book Awards. This year, close to 300 titles from all genres were considered. The shortlist is 12 titles. Six will be selected for awards, to be announced in early January. Here are the rest of the titles: http://www.pnba.org/2024-shortlist.html

If you're in the Metro Vancouver Regional District, then come join me for a moderated conversation and audience Q&A abou...
09/20/2023

If you're in the Metro Vancouver Regional District, then come join me for a moderated conversation and audience Q&A about Crip Up the Kitchen on October 3rd, 2023, from 7 - 9 pm at Simon Fraser University. This event is brought you by the SFU Disability and Neurodivergence Alliance and the Women's Centre.

Please register at https://bit.ly/CripUptheKitchenSignUp

Today is the Canadian publication date for CRIP UP THE KITCHEN. This was the last image I made for it. It is all the veg...
05/09/2023

Today is the Canadian publication date for CRIP UP THE KITCHEN. This was the last image I made for it. It is all the veg needed to make Doukhobor Borshch and I'm so looking forward to making it for people who come to the launch event (which is 50% sold out by the way, so get your tickets now, link in profile). I haven't been able to cook for guests in years. Cooking for others is my love language.

This image if found both in the book and on the back cover. "Today, I'm just going to tell you all what I said on the back cover: There was a time I would easily spend five hours cooking for myself and guests. Cooking brought me so much joy. Then, disability and chronic illness took over, and I couldn't cook. I hated it. Over time, I began to discover products and developed strategies that allowed me to reclaim the kitchen. I created recipes that would not aonly feed my body but also my soul. I felt that joy, once again. There is a saying that says, 'Nothing about us without us.' Join me in reclaiming the heart of the home--and teh word crip--to celebrate the things that make us dsiabled at any age and every stage."

While CRIP UP THE KITCHEN is temporarily sold out at Amazon Canada, there are lots of indie stores and Coles/Chapters/Indigo brick and mortar locations across Canada that have my book in stock that you can get today if you are physically able to do so. You can also get it delivered via Chapters/Indigo. Link also in profile.

Thank you, everyone, who supported me during the whirlwind that has been the last year and a half.

Last night, I was the featured guest on 'This Is VANCOLOUR' on ChekTV to talk about CRIP UP THE KITCHEN. Here is the seg...
05/05/2023

Last night, I was the featured guest on 'This Is VANCOLOUR' on ChekTV to talk about CRIP UP THE KITCHEN. Here is the segment if you're into those kinds of things:

https://www.youtube.com/watch?v=EEHkOkYKuTI

This is VANCOLOUR host Mo Amir asks food photographer and cookbook author Jules Sherred ("Crip up the Kitchen") to explain how the kitchen is the most ablest...

During the second round of photography for CRIP UP THE KITCHEN, I had the opportunity to highlight a lot of the single i...
05/02/2023

During the second round of photography for CRIP UP THE KITCHEN, I had the opportunity to highlight a lot of the single ingredients that make big contributions to the flavour profile of certain dishes, like this ginger root. But I don't want to talk so much about why food photographers shouldn't forget to make images of those single ingredients but how we, the entire team at , used these secondary images to make a calming experience for neurodivergent readers of CRIP UP THE KITCHEN.

One of the really great things that was done to help neurodivergent brains was to create predictability with the flow of recipes. Whereas a lot of traditionally designed cookbooks have the main images on any page, and the recipes starting on any page, TouchWood likes to have a certain consistency with their layouts, and this just so happens to also benefit neurodivergent readers.

It was decided by the team to create a pattern where all main images would be on an even-numbered page, all food histories would start on an odd-numbered page, and if a recipe ended on an even-numbered page, then a "wash page" was added so this pattern could repeat. "Wash page" is just the fancy term for blank pages. In the case of my book, these pages were one of the colours of my branding. If those pages couldn't be filled with an image, they would be filled with a pattern of some sort. But images were preferred.

That is when I went through my existing library to find these secondary images to fill those gaps, and also did a second photoshoot to fill the remaining holes. So make images of those ingredients. The make for great wash pages!

CRIP UP THE KITCHEN is out one week from today! Pre-order wherever books are sold!

Some other news I've been slow to share. I'm really happy that my image of Doukhobor Borshch did so well, as this dish h...
04/28/2023

Some other news I've been slow to share. I'm really happy that my image of Doukhobor Borshch did so well, as this dish has such an important place in my life.

EDIT: They all should read PRODUCT ILLUSTRATION. Bad brain week.

Two more weeks until the Canadian release of CRIP UP THE KITCHEN (three for the rest of the world). One of the things I ...
04/25/2023

Two more weeks until the Canadian release of CRIP UP THE KITCHEN (three for the rest of the world). One of the things I loved about photographing the book was being able to revisit old images from when I first made the move to food photography, and remaking them for the book to see how far I have progressed.

I have decades of experience behind the camera, but I made the move to food photography as my primary specialiaty in the summer of 2020 when I began working on the proposal for CRIP UP THE KITCHEN. I had to include images in the proposal to show agents and publishers my vision for the art direction. Being so early in the pandemic and being immunocompromised, it wasn't safe to work with a photographer. I was unprepared for how much I would love food photography. It was a challenging yet fun specialty, and required approaching the subject and using light in ways that were quite different from than what I was used to. It took no time for me to know that this was the job for me. I shut down my marketing agency and started my food photography business in March 2021, thanks to a load from and here are today!

The image on the left is the image of my Chicken Soup recipe that you will see in CRIP UP THE KITCHEN. The image on the right is one of the first images I made, of the same recipe, in the summer of 2020.

PRE-ORDER NOW! https://julessherred.com/crip-up-the-kitchen/

Packzi is the OG powdered jelly doughnut. Creating this image gave me a lot of pause. Usually, I can get the image in 5 ...
04/04/2023

Packzi is the OG powdered jelly doughnut. Creating this image gave me a lot of pause. Usually, I can get the image in 5 and then I have time to play for a bit. This image took over 20 attempts. And it isn't because it is a parlicularly difficult image. The problem was, in the beginning, it was "too perfect". I needed this image to feel like home, and a perfectly manicured image is not home. Even a lot of "messy" images, I can see how they were perfectly styles to look messy.

So for this image, after attept 20 and still not being happy, I decided to not even think. The doughnuts were already filled to "perfection" so I decided to overfill them to create the mess from a home kitchen. Then I added some more icing sugar for good measure. Then I did it again until it felt like "home".

Sometime I think we (food photographers and stylists) spend too much time "perfecting" and lose sight of the feeling the food gives people and the memories they evoke. Don't be afraid to lean into emotion and less on manicured images.

One of my favourite things about Indian food is thali platters. Thali means “plate” or “full meal” and refers to the way...
02/28/2023

One of my favourite things about Indian food is thali platters. Thali means “plate” or “full meal” and refers to the way Indian food is typically served. Every region of India has its own default of what is typically found on a thali.

In Panjabi cuisine, there are typically two versions. The first version makes use of a meat protein cooked using the curry method, usually chicken, with jeeroo rice, dry vegetables, a daal, cucumber raita, a dessert, and roti or chapati. The second version is vegetarian and usually consists of a chana (chickpea) dish for the protein, prepared using the curry method, to replace the chicken.

Daal makhani is now a common daal in Panjabi homes and restaurants when serving thali, thanks to its ease of making and ability to balance all the different flavour profiles. It wasn’t always this way. Like butter chicken, this dish was invented by Kundan Lal Jaggi post-partition as a vegetarian alternative to butter chicken.

The traditional recipe calls for cream. In CRIP UP THE KITCHEN, my version calls for canned coconut milk to help reduce food waste and to make it one of those dishes you can prepare any time without planning. The masala is also slightly different, but that’s because every home has their own version of garam masala. My recipe calls for the use of either whole spices—if you have them—or two teaspoons (10 mL) of Garam Masala (recipe also in the book) if you don’t.

Preorder now where ever book are sold.

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